RIP Google PageRank – Toolbar Data Not To Update Again

by Alex Graves
Bronco - Digital Marketing Agency

With the last Google PageRank toolbar update dating back to December 2013, it seems that people have been hanging onto the fact that they are still boasting their PageRank score and in many cases, using the metric as an effort to sell web links from their site despite that practice breaking Google Guidelines but yesterday we found out that Google will no longer be updating the PageRank figure found on toolbar indicators after John Mueller hosted a Webmaster Help Hangout.

Although the toolbar figure was well-known for not being 100% up to date, previously it was believed that the data shown related to the authority score that Google gave a site within the last 3 months, however that quickly become a buying and selling metric on the link marketplace.

After Matt Cutts had previously said that Google had no plans to switch off the PageRank data due to some users finding the score helpful, Google have taken a huge step back to announce that they now no longer intend to update toolbar PageRank scores.

Jump to the point in the video where John explains a little more about the death of toolbar PR below:

Hat tip to BS.

Bronco - Digital Marketing Agency
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