Going International on Google

by Anthony Shapley

This blog post serves as a guide – and shares a whole bunch of information and configuration advice with regards to taking your business international on Google. Sub Folders VS Sub Domains Firstly – do you have an internationally target-able domain name? Google only recognizes certain domain extensions as ‘international' so for example davidnaylor.co.uk, or bronco.co.uk is very unlikely to perform well on the international stage, you can see what domain names Google recognizes here.

Once you've figured that out, you also then have to consider whether to use your current or a new single domain VS having a domain for each country. We've created a table below explaining the advantages and disadvantages to each:

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David Naylor is the Managing Director at Bronco. This is his website where he and his expert team regularly write about the world of Search Marketing and digital trends.

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David Naylor, more commonly known as DaveN, started working in the SEO industry over 16 years ago with three major corporations releasing their database driven data, creating internal link structures and improving usability.

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David Naylor heads up the team of highly skilled and dedicated search marketing professionals at Bronco, to provide you with a complete solution. The rest of the Bronco team all contribute to the leading service we provide in not only Search Marketing but Web Design as well.

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