Google Say Avoid Link Building – It Can Do More Harm Than Good… Really?

by Alex Graves

We all know that Google have always been against search engine manipulation techniques and the latest snippet of information that has been fed out of the search giants via John Mueller is that website owners should be looking to avoid building links, saying during a Google Webmaster Help hangout last week, "in general, I would avoid that [link building]."

You can view the video and the question below (question asked at 55mins 40secs):

Having been asked whether link building was "in any way good" for a site, John took the official Google stance that we are used to hearing, saying that you should not be actively looking to build links, symbolising that Google clearly still feel that good content is enough to warrant third party sites to link to you…

A full transcript of the reply that John gave at 55:40 in the live hangout has been provided by SearchEngineLand: "This is a good question.

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Who is David Naylor?

David Naylor is the Managing Director at Bronco. This is his website where he and his expert team regularly write about the world of Search Marketing and digital trends.

Bronco is a highly respected UK Digital Agency offering a wide range of services. To learn more about us, visit Bronco or get in touch.

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Link Removals – Gathering & Cleaning The Data

by Craig Addyman

I've thought about writing this for some time now as I think it must be difficult for in-house SEO's and marketing managers to tackle such a thing as a link analysis and the removal of bad links, sure if you only have a handful of links pointing to your site

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Speaking at the London Affiliate Conference – 2nd February

by David Naylor

This coming Monday I’m heading off down to London with Becky to speak alongside Fili Wiese and Bastian Grimm on the Advanced SEO panel and moderating the talk will be Nichola Stott. The full days schedule can be seen here. We have been speaking at the London Affiliate Conference for

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Have Google Released A Mobile Algorithm, We Think So…

by Alex Graves

Google have never made their plans for a better search engine experience a secret and have consistently tried to make changes to their search engine that would reflect what they believe to be the best search engine experience that users can find online and speculation in the industry this week

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We’re Hiring!

by Craig Addyman

To kick off the New Year we are hiring a few positions to keep up with the demand of our lovely clients and the influx of clients we have taken on over the last few months. If you like what we do and would like to be a part of

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About Dave

David Naylor, more commonly known as DaveN, started working in the SEO industry over 16 years ago with three major corporations releasing their database driven data, creating internal link structures and improving usability.

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Meet the Team

David Naylor heads up the team of highly skilled and dedicated search marketing professionals at Bronco, to provide you with a complete solution. The rest of the Bronco team all contribute to the leading service we provide in not only Search Marketing but Web Design as well.

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Bronco is buzzing!

The New Year has certainly got off to a flying start for us all at Bronco, and looking back over the last couple of months (time really is flying by so fast) I thought it was a good time to share what’s been going on. Our world is all about …

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