Google Panda Update Coming and New Breed of Penguin Set To Exist
Website owners have lived in fear of the Google algorithmic updates since they began and with continuing improvements being added to the way that Google believe they should rank a website, indications from head of Google Web Spam team, Matt Cutts, revealed that another roll of updates are upon us.
Speaking at SMX during a question and answer session, Cutts was placed under observation as questions from around the room created what could be a fearsome report of events for anyone that is looking to avoid the Google Panda and Penguin updates at all costs.
Asked a string of questions surrounding the way in which Google works, Cutts revealed answers that were sure to leave any blackhat strategist rethinking their plans, telling the room that the next release of the Google Panda update was due either "Friday or Monday" but we have seen over recent releases that it seems that Google love to give website owners a headache over a weekend and the updates tend to roll out on a Friday.
Turning the attention to the more anticipated update (for many anyway) Cutts was asked about when we can expect to see a new Penguin coming into play, however unable to offer us a timescale as to when the update will be rolled out, he simply pointed out that Google are "working on a new generation of Penguin", words that seem to indicate that Google are planning for this update to take hold of more sites then any of the previous updates have thus far.
Although much of the buzz that comes away from the Q&A seems to be geared towards the updates and when they may come, there were some other interesting points that were raised, including Bing's Duane Forrester revealing how he believes that website owners should structure their site.
Forrester revealed that he believed that content was king, saying that content would be his number one focus, followed by social with user experience, link building and then SEO falling into the line-up respectively.
Although Forrester did say that would be how he would prioritise the building of a site, he was quick to point out that he did not believe that the algorithm shared that exact view, simply saying that this isn't how the ranking algorithm works.
With the inclusion of social elements being made within how Forrester would look at building out a site, it seems that there could be something under development at the moment that would see Google looking to make use of social metrics a little more, but when asked directly whether Google + metrics would help a site to better their rankings, Cutts simply said that he "honestly" didn't know.
It looks like the fight against spam that Google have continued to develop seems to be set to come to a head at some point in the future and comments that were made at SMX clearly show that Google are gearing up for the war ahead, so interesting times ahead for many.
If you want to follow more of the questions there were asked during Matt and Duane's session at SMX, check out the run down that we found on SERoundtable.com.
5 Comments
Pablo - http://earningmoneyonline.co.uk
Googles best weapon in this war is propaganda and I think people often give them way more credit than they deserve for their algorithm.
Ie just look at the “payday loans” serp! How hard would it be to write a condition:
(if domain = less than one week old do not rank for keyword value £4.00+ per click)
Aslong as computers have rely on external signals for authority there will seo/black hat
P
hospicja - http://obiecanejutro.pl
it will be 14-16 march, i read it on google blog on comments, so we waite for circus of google 😉
Lokabhiram Dwarakanath - http://www.unifiedm.com
I think the key here is to continuously adapt to the changes which the SEO experts already do. But more than that I think its best to just focus upon giving the content FOR HUMANS and embrace Social media to complement SEO.
Google will keep changing the algorithm every now and then. So, its good to keep the focus just upon the target audience and add VALUE. If HUMANS can recognize that our content adds value then the web traffic would automatically increase.
Simon - http://www.freesatreviews.co.uk
If there’s one thing predictable about Google, it’s change. This change takes place almost every single day on the world’s most-used search engine. As we all know, when Google makes changes, rankings change, which can be a very good or very bad thing depending on which side of the fence you end-up on.
Basically, what Google is saying “really” is that nobody is allowed to get traffic anywhere unless they say it is okay.
Why? If you can’t get traffic from links you are more subservient to Google. You need them more for traffic, whether organic or paid.
Thanks Alex for the news you shared here.
James Flowers - http://www.belizehub.com
I strongly think that the panda update took place last night because many of my friends website was affected.