YO Martin say it ain’t so

by David Naylor
Bronco - Digital Marketing Agency

I can still remember the first time I met Martin (Lazerzubb) Schaedel, it was at a WebMasterWorld Pubcon in London, he came up to me and said “YO, you a mod or any one important?” . When I said no he walked off. The next time I met him was a year later and I was a Mod then and apparently I was now someone of importance to him to track me down. Our friendship just got stronger over the years, we both worked in the very competitive affiliate industries and always found us stepping on each other toes.. he loved to have his photo taken in those days 🙂


Over the years, Martin would just turn up out of the blue at various shows. I remember him coming up to me at a show and saying how happy he was to find me and what was my room number and could he dump his bags and did I have a twin beds ?… before I could even say HI !

He then moved out of search and into venture capital working and introducing me to Morten Lund and Soren Kenner two of the smartest people I know outside of search. I then worked with him for a year on the FareCompare project which made sense, he loved travelling and planes.

and now today I wake up to find out that you died in a plane crash, You'll be missed, Martin.


Bronco - Digital Marketing Agency
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