Google Panda to Be Released To Roam Freely in Google Algorithm Shake Up
There have been a number of revelations that have been reported to have come out of SMX West and it seems that Google's Matt Cutts was in the mood to share some interesting insight with the SEO community, first telling us that there will be a Google Panda update hitting the search engine results either tomorrow or Monday next week then sharing the frightening news that Google are working on "a new generation" of Google Penguin which will promises to be the biggest update to date.
With the SEO community alive with the sound of a Google Panda update within the next few days, it seems fitting to report that Matt Cutts also revealed that Google were looking to make the Panda update more integrated with their algorithm, resulting in a more frequent running of the update which was designed to combat website spam within their search engine results.
Described as being likely to become a "real time" update, Google Panda will be added into the general ranking algorithm used within the search engine, meaning that the factors that the update focuses on will be rolled into the ranking cycle amid the elements that are currently in operation, which Cutts revealed will result in more regimented declines in rankings for offending websites, rather than having specific dates that would cause steep declines in search engine visibility.
Although the prospect of a rolling spam catcher seems to be appealing to many, the percentage of innocent sites that have been caught up within the previous roll outs shows that the Panda update filters are far from being reliable, so there could well be some interesting times ahead for website owners and a new found fear that you have to comply or risk frequent drops within your rankings.
The idea in general seems to be a positive one but with evidence that the elements within the update still need work, there is a fear that casualties that find themselves slipping within the rankings will increase on a larger scale, so there could well be a teething period in which the roll outs will have to be reverted in order to work towards a cleaner search engine.
According to SearchEngineLand, Google Panda could be feed into the regular algorithm as early as this upcoming update however that would mean that the increased frequency of the roll out would allow for quicker Panda recoveries should you find yourself caught up within the filter.
8 Comments
Tiggerito - http://websiteadvantage.com.au
I find the thought of Panda being folded into the real time algo very interesting.
At the moment being pandad can be known via the sudden drop. Without that it’s all speculation.
It also implies panda is a granular algo and you could be 20% pandad and as you improve things you will slowly recover.
I would imagine this may create a state of fear and cause people to pre-emptively avoid it – a good thing.
It would get very hard to work out the factors that cause pandaring so we would have to trust in the guidelines more.
Alex Graves
There were earlier indications that this would be the case with the Panda update but it seems that unlike some of Google’s previous comments, this one has been sanctioned for action and it could even happen as early as tomorrow.
There will be a mass of issues that come with making these updates forge part of the ranking metrics they use within their algorithm for a number of months if their previous changes are anything to go by but I can see what they are trying to achieve from the decision.
A roll out like this on a regular basis would increase their filter usage, hence being able to impact more sites on a more condensed time frame than we are used to thus far.
Bill Zientek - http://chicagoseoservice.com
I think many webmasters/SEOs are more worried about another Penguin update, especially if it’s more “severe”. At least with Panda the main focus is on thin/duplicate content, which is very much in our own control.
Penguin opens the door for negative SEO, as well as new forms of link spam from black-hatters. Not to mention all the “collateral damage” to innocents sites and businesses.
Hopefully Google will improve these updates to penalize ONLY those who deserve it and not hardworking business owners who may not even realize what happened.
Alex Graves
Pretty sure that there will be a host of sites that are caught up in the upcoming Penguin update that shouldn’t be in reality but that is something that we are seeing with most of the Google updates, collateral damage.
The strange thing is that even those that started their websites after the first instances of the updates were released are panicking about the updates but surely they should have built sites with that latest information in mind…?
Mike
I think it being real time will make it easier on websites. You will be able to tweak your site, and get real time feed back on whether it has help or made things worse, so you can actually get to a solution faster.
Alex Graves
Yeah your right, more frequent updates would allow for sites to be able to rectify any issues that they feel could have lead to Panda hitting them, however with the update rolling, the movements could potentially be so small that they simply look like fluctuation in the rankings.
There could be a number of people shelling out for content rewrites due to a -3 movement that in fact isn’t anything to do with the Panda algorithm addition… Guess time will tell just how small the fluctuations are and whether they are able to be told apart from the standard SERPs dancing we see almost daily.
Teekhaweb - http://www.teekhaweb.com
Once again Google panda is ready to hit website ranking on SERP. Some says Now SEO is dead due to Google panda & penguin update.
Alex Graves
The theory behind Google Panda is a good concept but Google are still having teething issues in my opinion. As for the people who say SEO is dead… They are simply overlooking the fact that evolution is the only way that things progress and failing to evolve and adapt is the only thing that will leave your site, for lack of another word, died.