This blog post serves as a guide – and shares a whole bunch of information and configuration advice with regards to taking your business international on Google.
Sub Folders VS Sub Domains
Firstly – do you have an internationally target-able domain name? Google only recognizes certain domain extensions as ‘international' so for example davidnaylor.co.uk, or bronco.co.uk is very unlikely to perform well on the international stage, you can see what domain names Google recognizes here.
Once you've figured that out, you also then have to consider whether to use your current or a new single domain VS having a domain for each country. We've created a table below explaining the advantages and disadvantages to each: Read It All
We all know that Google have always been against search engine manipulation techniques and the latest snippet of information that has been fed out of the search giants via John Mueller is that website owners should be looking to avoid building links, saying during a Google Webmaster Help hangout last Read It All
I've thought about writing this for some time now as I think it must be difficult for in-house SEO's and marketing managers to tackle such a thing as a link analysis and the removal of bad links, sure if you only have a handful of links pointing to your site Read It All
We knew that it was coming at some point but the mystery surrounding the Google Penguin release date seemed to have the online community alive with the sound of speculation as to when the search giants would release their backlink profile focused algorithm into the wild, more than one year Read It All
Google have made no secret of the fact that they don't consider press releases to be within what they would consider to be good linkage and the furious flurry of free to use press release sites that have popped up over recent years on expired domains that carry PageRank seems Read It All
There has been some talk lately of whether negative SEO exists or not – something that rears it head now and again. Google say it's incredibly rare, not sure how they’d know this but I guess it depends on how it’s defined? Link spamming, scraping etc. or even hacking cracking? Here's a Read It All
Google have recently revealed that they will be making changes to the way that their spam team reject manual action reconsideration requests, pointing out that they know that sometimes it can be hard to understand the full reasoning behind a penalty being put into place and assuring the online community Read It All