For those of you who don’t follow the Official Google Webmaster Blog they announced today that they are tidying up their link reporting in Google Webmasters Tools. Sadly they still won’t be showing you all the links, but they are going to make it easier to analyse external links.
How it used to work
Prior to today, when you looked at the “links to your site” report on Google Webmaster Tools it would show you all links from subdomains, for example it would have shown example.com links to www.example.com in the external links report.
How it works now
Now, instead, all your subdomain links (including with and without the “www”) will be counted as internal links, and will be in the internal links report. For those of you that have blogs on subdomains such as mycrazyblog.wordpress.com – you will find that since you can only authenticate the sub domain, links from the rest of the wordpress.com site will be counted as external links.
I for one welcome the change, its nice to see Google actively improving Webmaster Tools more. I think what most people want to see though is all the links to your site that Google has found.