User Review Data Added To Google Search Results – Microdata Empowered

by Alex Graves
Bronco - Digital Marketing Agency

While searching the web last night I was looking for some user feedback to see what films are worth a viewing but on typing in a couple of the suggestions that I had fired over to me via social media platform Facebook, I was greeted by something that I have not seen previously.

It appears that Google are now serving up user review ratings within their organic search results, like the ones that you can see here:


One of the interesting things that comes from this is that the huge difference in opinion over the film seems to lead to further confusion, whether that be because each site has different userbase levels or simply that the more reputable sites seem to attract the happier film viewers is still not known but as you can see from the image above, thoughts are mixed over that particular film.

The move to add these ratings into the search results seems to be another attempt by Google to provide users within the information that they require without the need to click through to other sites and rating stars for films aren't the only example of this that we have seen being placed into action.

While raising this with the guys in the office, one of the other SEO's pointed out that they had found that Google were also showing flight related information for a little number a month, like the example below…


Are Google doing that to keep their users from having to access your site so that they can try to revert them to their paid adverts or is this purely an attempt to keep users informed?

Bronco - Digital Marketing Agency
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