The eggheads at Fresh Egg have been working on something pretty neat: phone call conversion tracking for Google Analytics. We haven’t seen the actual product yet but I’m already pretty excited and awaiting our beta login with bated breath. This gap in reporting is a constant thorn in the side of any stats junkie SEO who wants to know the ROI on every penny of marketing spend, and I’ve had the “wish we could track phone conversions” conversation with clients twice this week.
Hopefully it’ll be a product pitched at SEOs rather than enterprise marketing departments…if they’ve cracked this problem I’m sure the marketing departments of major companies will be just as interested as search professionals, but the former tend to have bigger budgets. Given a choice between supporting thousands of SEOs or a handful of big spending corporates I know who I’d choose, but hopefully Adam & Co. have other plans.