In less than 2 weeks, Becky & I will be heading to San Francisco for SES where I will be speaking in a few sessions. I’m really looking forward to going back to SES San Francisco this year and it promises to be a great show.
The sessions that I’m speaking on are :
Tuesday 16th August at 4.15pm
Duplicate Content & Multiple Site Issues
More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session will take a look at all canonical issues and explore repairs and solutions.
Wednesday 17th August 4.45pm
SEO is Dead. Long live SEO! – PANEL SESSION
SEO is dead… No it’s not… Yes it is! It’s been an ongoing debate for quite some time now. So what’s the truth? Does SEO still give you the necessary oomph to rocket you up the search engine charts like it used to? Or, is SEO a “just in case” best practice routine these days? Can anyone prove it does work; can anyone prove it doesn’t?
Thursday 18th August 9.00am
SEO 2.0: Less is More
As the online marketing community becomes more aggressive with SEO campaigns, even when they are following all of the rules, is there a point at which over optimize? When focusing purely on SEO, many companies lose site of the end goal – to provide information to users. When is SEO overdone and how can you prevent this from happening on your website? Are there Tsunami warning indicators to get out of the game before Google’s next Panda hits? Learn from this panel of SEO experts how to find the ideal line for your site – not overdoing SEO but also not leaving organic search traffic to your competitors.
We’re getting in on the Saturday before the conference starts to have plenty of time for catching up with old and new friends, as well as managing to do some sight seeing! I hope to see you there.