Because everyone loves a diagram, right?
Should be self-explanatory, but here’s the gen: if you don’t invest in content, you won’t get links. If you don’t get links you won’t get traffic – either through rankings or referrals. And if you don’t have traffic you don’t have any money to take as profit or invest in new content.
SEO is an art that touches on all parts of this cycle. Your content has to be right. You have to know where and how to get links. You have to understand your traffic, your site and your customers to monetise that traffic. And of course, you need to know how to measure your outputs.
The next time someone tells you you don’t need SEO, think about that.