Search Engine Marketing – the future
For a while now I have been wanting to just throw down some ideas, thoughts and facts on linkage, so here goes. You can decide what category they fall into:
Google is more a Citation engine than a link based search engine, for a long time I have mulled over the fact that humans just get it wrong, on the flip side so do search engines. So why would a citation (mention) carry any weight, if I was to give a clean followed link to http://www.tradebit.com/channels/ for no other reason than he was kind enough to bring me a glass of water while I was speaking at A4UExpo in Amsterdam, should that carry more weight than the BBC just mentioning a URL in the body of a news article or even linking via a JS tracking link ( we know Google follow those). My gut feeling is that Google should and will count the citation.
The issues I have is “it just makes sense for Google to give a trust value to a domain” and no matter what you’re doing to hide the fact that you don’t want to pass any link juice to someone by using Nofollow Links, JS links or even just mentioning the URL maybe you just can’t help it. That’s why I have always told clients at least mention the the straight url in your press releases signature David Naylor – www.davidnaylor.co.uk ( actually I say add the http:// most press distribution services will render it or remove it 😉 )
So what makes your site authoritative in Google or not as the case maybe. At one time places like ezinearticles and the more common free press release services seemed all you needed to rank for low hanging fruit terms. They passed just enough authority. Recently I have seen some companies pushing this method and for the target terms move backwards lol..
Another thought could be your out bound links or the sites you allow your users to link to having a bigger play in authority, I’m still trying to control what I would to like my users to link out to but have seen unmoderated sites which had authority, lose rankings when they are linking with nofollow to lets say unsavoury sites.
But I’m still going to bang the drum for building websites of users not search engines, well at least blind users. Keep your titles keyword rich with a human call to action, again use keywords in your alt tags but be descriptive, control your h1’s and h2’s like your life depended on it and make sure your body text original.
Dave
So Dave’s big stupid idea 😉
12 Comments
Amelia Vargo
I totally agree with you. This is something that I’ve been thinking about, and I can’t believe Google doesn’t use common sense like this somewhere in their algorithms…
But anchor text is really important still I think.
Steen Ohman - http://www.ohmanresearch.com
Agree … and I think it seems terrible inconsistent – the recent change in the handling of nofollow. Until recently they have approved the use of nofollow in sculpting, and almost encouraged wordpress users to nofollow links to logon and other less vital pages.
Now you actually (almost) leave people with two options, to remove the links, or to reduce linking – just to preserve link juice.
Is removing links and reducing links consistent with the whole idea of the web?
Simon Wharton - http://TheBasics
There was just a meeting this very evening of Manchester based SEOs. I put forward that too much search is based around stumbling into the grey, there is so much that can be done simply by having a well built site with great content without having to be too clever. Seemed to get some agreement
Jason - http://www.allapparel.biz
Google is google – they make the rules and we play by them.
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mils89 - http://itrainpupy.com
if you want be no 1 google for you niche, anchor text is really important
Rahul - http://www.plumbtraders.co.uk
I agree with your David. I don’t know why many people don’t include there URL or website address in the press releases. As now a days all the articles publisied in the newspaper are uploaded to in there online paper. If there is a link then they get a back link to there website which can increase there page ranks.
Ralf Schwoebel - http://www.tradebit.com/
Maybe I should take a job at these conferences to bring drinks to the speakers instead of speaking myself. Its easier to do and you get backlinks… see you in London on the weekend?
Sky - http://bgnentrepreneur.net/
There are all kinds of advice on how to improve the page rank. I’ve tried different kinds of ways to improve a website’s page rank. Sometimes some methods do work for a while. However, Google just keep changing its algorithm. It is really annoying.
Nevin - http://euroweatherstation.com/
You obviously put a lot of work into that post and its very interesting to see the thought process that you went through to come up with those conclusion. Thanks for sharing your deep thoughts. I must admit that I think you nailed it on this one.
I’m new to the blogging business. I’d love to learn more about this topic. I’ve bookmarked your blog. Looking forwards for your new posts.
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Jason - http://www.allapparel.biz
Google blows for more reasons then I can say here. GOOGLE!