Online Bingo ads in Google
888 ladies Online Bingo in the Uk is Massive at the moment and the amount of money being pushed into TV and PPC at present is well massive, it’s all about the Customer retention 🙂
but this was a surprise today, I did a search In Google for online bingo and saw these ad’s
wonder if we will start to see them for 888 on online poker
and more :
so what’s the Deal with Mecca Bingo and Crown Bingo, how do they get Icons and why didn’t 888 get theirs !
DaveN
22 Comments
Guy - http://www.webmarketingadvisor.com
Google are experimenting with pulling the favicon into their ads at the moment. Of course, it only happens with the companies who are paying them fortunes!
Guy
Jamie Edwards - http://www.jmedwards.net
They have been doing it for a few weeks now: http://www.webpronews.com/topnews/2009/03/16/google-dabbling-in-adwords-favicons
Andy Blackburn
I’ve seen a few ads showing favicons recently… they’re all hosted here: http://www.gstatic.com/ads/images/favicons/
Not currently showing from where I’m sitting, but obviously something they’re planning on incorporating.
Andy Blackburn
Okay, so what’s with the G-Checkout button on some ads too:
http://twitpic.com/2lpkx
You’ve opened up a can of worms now Dave
Dio - http://diobach.com
Jackpot Joy want to look at their ad copy as well – update the date.
Guy - http://www.webmarketingadvisor.com
Andy, The google Checkout image appears if you are using Google Checkout on your site. We have done quite a few tests and seen that it some areas, it does not increase click through rate, but does increase conversion rate of the site…nothing conclusive to report though!
Guy
Jamie Edwards - http://www.jmedwards.net
@Andy Blackburn
Google Checkout buttons have been around for a good year now.
Andy Blackburn
@Jamie Edwards @Guy
Cheers for the heads up, never, ever noticed them before…
Paul Reilly - http://twitter.com/paulreilly
Nice find Dave, I’ve been unable to replicate this..
Paul Reilly - http://twitter.com/paulreilly
hey… this post appears in the bottom of the “online bingo” SERP
http://twitpic.com/2lxet
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Daniel Mcskelly
See also: http://searchengineland.com/live-search-testing-icons-search-ads-17168
GerBot - http://www.gerarddoyle.com
you can check out if a domain or does not get the bonus using the link
http://www.google.com/s2/favicons?domain=crownbingo.com
replace with the appropriate domain at the end
Andy
Very interesting stuff here.
If your site has a favicon how do you insert it into your ad text though? Any suggestions or instructions would greatly be appreciated.
I think testing an ad with a favicon against one that does not would provide some interesting results. Has anyone undertaken this test yet?
Thanks
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[…] is és most úgy tűnik, hogy tovább bővült a tesztelésbe bevont területek, országok köre: megjelentek faviconok angol keresések mellett is és az Egyesült Államok területéről is hasonló […]
Andy Blackburn
@GerBot – Not quite. That just shows if your favicon has been cached with Google, as I’ve tested a few sites I know have never participated in AdWords and their icons are there.
Lisa - http://thebingofinder.co.uk
Hey,
I haven’t seen this anywhere? Where are you seeing it?
Lisa - http://thebingofinder.co.uk
Your comment…
Lisa - http://www.thebingofinder.co.uk
Hi David,
Did you get my message about using your services?
Craig - http://www.lovetoplaybingo.co.uk/
I have just had a look in Google and I did not see any of them icons. Not sure if they are still using then, if they were a test Google was doing or something. It does not seem to give you the option in Adwords either.