Old Spice Show What Social Buzz Is All About…

by Alex Graves
Bronco - Digital Marketing Agency

There are some strange websites out there on the internet and there are no stranger sites than the latest ones to pass through my browser this morning.

No they aren't illegal and no they aren't something that I needed to use Tor proxies to access, instead they are the creation of Old Spice and they are making a buzz in the social media world, exactly what they were looking to achieve!

Creating a host of websites that seem to be designed to sell the likes of Pull Up Muscle Shirts, Spray Tan Parties and 100% leather bed sheets, Old Spice have once again showing that they are not holding back as they look to have their company seen right across the social spectrum.

Landing on the sites you would believe that they are simply some of the strangest sites around but as soon as you click anywhere on the site, the reasoning for their creation is seen.

In a time where SEO is becoming a wider scale practice and must include the likes of PR and social interactions in order to really build a brand name for yourself, take a few minutes to check out how, in my opinion, Old Spice are setting the bar…

pushupshirtClick the image on the left and you will be redirected to one of their multiple sites that are designed to get the social community talking.

Not only have I watched this one but there are a selection of others that appear once the Old Spice man has had a word with you about your choice… Be sure to check them all out!

Old Spice have created a number of brilliant adverts and PR pushes over the years but are there any other brands that you know of that are stepping up and creating anything similar to Old Spice’s latest creations? If so, let me know as I would love to measure the success of theirs against Old Spice’s attempts.

Bronco - Digital Marketing Agency
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