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by David Naylor
Bronco - Digital Marketing Agency

I keep hearing this more and more that Google can’t get it’s index working correctly, well every case I have seen so far is down to a newish Google Penalty one I call the Upstream Penalty.. oh here is my theory, we know that google can add penalties on pretty much anything they want.

a site ranks for everything except for 3 keywords ( those keywords that drove 80% of your sales and traffic ) or a hand removal of a page or 2 ( those pages that drove 50% of your sales and traffic ) or all keyterms or pages that they have indexed push down +30, 60 or 90 places ( btw they started randomising the numbers ages ago 😉 )

So what’s Dave’s Upstream Penalty? This is where it’s gets to be fun and took me a while to figure out. If like me you’re in the UK and you get 80% of your traffic for wouldn’t it make the SEO’s life a little harder if they just add the penalties to a Geo Index. The common cause by the way is a link buying penalty, if they identify the purchased links they just kill you in the index that supplies you your leads and sales for those Keywords. But how I hear you cry, well the more data we give google the easier it becomes for them, there used to be one hope “the users Upstream Data” I remember April 25, 2007 Matt Cutts getting all bent out of shape when Google was attacked on the privacy and I quote .

Another point is that your ISP has a superset of data that Google has, because everything you do passes through your ISP. So your ISP may have much more detailed records about places where you go on the net, plus they have a verified identity with something like a credit card, and they actually know which IPs you're on. With Google if you clear cookies and turn off your cable modem for a minute or two, you'll usually get a completely new IP address. Google would have no idea that it's the same person, but your ISP would still know, because they assigned the new IP address. Many of the questions about privacy I see are interesting because ISPs have more data than Google does, but you rarely see people ask questions about ISPs, even though at least some ISPs do sell clickstream data.

As an employee who has worked at Google since 2000, I've seen how carefully we treat issues of privacy. If you haven't read my declaration from the DOJ case last year, I'd recommend checking it out. Pages 11 & 12 are good reading, for example. So my personal belief would be that if privacy is important to you, Google should not be your biggest concern for two reasons. First, I believe Google does more to protect our users' privacy than any other major search engine. Second, I believe other companies such as ISPs have a superset of the data that Google has, plus they have verified payment/identity, plus they know which IP addresses you are on, even if you switch IP addresses.

Then recently I read on the wsj

Google’s proposed arrangement with network providers, internally called OpenEdge, would place Google servers directly within the network of the service providers, according to documents reviewed by the Journal. The setup would accelerate Google’s service for users. Google has asked the providers it has approached not to talk about the idea, according to people familiar with the plans.

Asked about OpenEdge, Google said only that other companies such as Yahoo and Microsoft could strike similar deals if they desired. But Google’s move, if successful, would give it an advantage available to very few.

I guess that will be the end of net neutrality, I can see the lines been drawn already and which could open the doors of Microsoft to release it’s own weapons of mass destruction, they still own the desktop landscape and never forget that, Google is just a website if China can redirect or block Google, so can Microsoft well at least it’s ad serving side. A quick update to IE and a simple question like…  Some Ad delivery systems may damage or infect you computer would you like to block all ads.? people would do it IMO


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