How to SEO Your Images

by David Naylor
Bronco - Digital Marketing Agency

A couple of days ago there was a discussion amongst the the Bronco Team it started with Image results in Google for Kean Richmond when he noticed this picture for James ranking for his name :

Which was little odd, but if you look at the team page you see that James is after Kean in the pictures :

which got us thinking about the image before Kean which is Chris Antcliff and sure enough there was a picture of Kean in the Google serps :

the image files are named correctly and  the alt tags are named correctly but when you look at the source code even though it’s formatted correctly we have it structured IMO incorrectly

Chris Image – Chris Image Title ( H3 ) – Chris Description
Kean Image – Kean Image Title ( H3 ) – Kean Description
James Image – James Image Title ( H3 ) – James Description

My gut feeling  ( due to the fact I can’t be bothered to test and too busy to get Kean to restyle ) is that the correct flow of Image Optimisation in Google should be

Title Image Keyword ( h3)

Image keyword.png

Image Description

so what Google is doing is :

Chris Image Title ( H3 ) – Chris Description – Kean Image

Kean Image Title ( H3 ) – Kean Description – James Image

the correct images still get indexed correctly but the addition of the wrong images has to be down to the H tag passing proximity relevance to the wrong image and of course the more competitive the terms the less the H tag  weighs.


Bronco - Digital Marketing Agency
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