Once again the webmaster community has been misinformed about what Google will be updating this side of the new year after ripples of discussion have begun to started to fluctuate surrounding a recent Google Pagerank update to the toolbar data that shows through various tools and plugins.
Matt Cutts, head of Google Webspam team said that there were no plans for Google to update this information following reports that there was a broken aspect of the data stream that pushes this information out to the tools that display the metric.
Although the data seems to have been updated, questions are being asked surrounding the reliability of the data after many complained that they have failed to see the impact to their site that they believed they would receive (increased Pagerank score).
Speculation that the data could be as old as insight taken from September 2013 is being passed around and it seems that there are quite a few losers in the vast scale of things, especially the dropped domainers that had previously purchased domains with a view to make use of former toolbar Pagerank indications.
With another curveball thrown into the pre-Christmas reviews for website owners the question has to be whether those that have been devalued will look to act on the drop or whether they too will see that Pagerank is not a ranking factor that dictates the success of their website.
How did your websites measure up?