Google Rolling Out EU ‘Right To Be Forgotten’ Notifications

by Alex Graves
Bronco - Digital Marketing Agency

Well it seems that Google have begun to push out their latest content removal from their organic search results following the European ruling that allowed for individuals to request that incorrect or out of date information can be removed from their index without the need to have the hosting website remove the content themselves.


Arriving into the office this morning we have seen as many as five instances across a number of clients that have received messages through the Webmaster Tools platform, informing them of specific URLs that Google are "no longer able to show", pointing out that rather than a full removal the pages will be simply omitted from "certain searches on European versions of Google".

Over the last couple of days we have seen talk in the industry of other sites also receiving these messages and some even claimed that they knew the person who was set to have a result removed, however pointed out that they had not requested for that removal to happen…

URLs that are affected within the notifications seem to vary, the majority seeming to be profile related content while others seem to be focused towards user uploaded content.

Although the EU ruling allows for Google to omit results from their organic results, confusion seems to be wide spread throughout the online community surrounding what you can actually request to be removed from the search results, something that could mean Google have a host of requests that could well prove to be invalid claims.

Bronco - Digital Marketing Agency
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