If you’re expecting me to tell you what you need to do to get out of the “Panda Pen”, you can move on right now ;). If you want to learn a little about the way I’m thinking about Panda read on :
Everything I write from here, is pure guess work and what would I do if I was Google. I have had this rattling around my head for a while now, but just haven’t got round to writing it up.
We all know that a Google engineer Navneet Panda developed something that 80% of the time made you feel better about the results Google were showing, and Amit Singhal posed the 23 questions to ask yourself about your site.
The question is why? What was the Goal? To rid from the index all the bad sites, content farms etc; I honestly don’t think so, and this is why :
When you look at some of the questions Amit posted :
Would you trust the information presented in this article?
Would you be comfortable giving your credit card information to this site?
Was the article edited well, or does it appear sloppy or hastily produced?
They made me think slightly different, “WOULD THIS SITE MAKE ME FEEL HAPPY”. If I had searched for a VW Campervan engine, did the sites I visited make me feel happy? Could I either buy the engine of my dreams or fix a broken engine? Let’s face facts “VW campervan engine” isn’t going to give Google much clue to what is making me sad or happy on that query.
So I propose this Panda update feels more to me like Google AI than a Google update. The first run was most probably built on human data Q+A’s and common sense, the next iterations could come from areas inside the Plex (spam engineers) but also more machine learning. What did the first wave of Panda Victims all have in common? Over affiliated content? Slow websites? Hosted on free hosting accounts?
I don’t know, I haven’t got access to the data that Google have, but I can ask myself one simple question, will my site make people happy when they find it in Google? Is my site fast enough not to make people hit that back button before it loads? Is my site working for or against browsers for blind people or mobile users? Does my site work in all browsers?
Of course there are technical components to Panda but I think they have been well document already, Think Content, Think Links.