Google Panda Update Rolling After 10 Month Repose

by Alex Graves
Bronco - Digital Marketing Agency

It could be seen to be well overdue but yesterday we were informed that Google are finally rolling out their latest version of the Google Panda update, ten months after the last time a confirmed release was reported to be seen making its way through the search engine results.

Unlikely with previous Panda update releases, the impact that the algorithmic update caused was almost invisible to website owners across the globe, with talk in the webmaster communities failing to draw attention to the fact that the update was released this past weekend, something which comes as little surprise following news that the most recent release will take months to completely roll out.

According to SearchEngineLand, the reason that the impact from the roll out is so small is that although the algorithm will impact your site on a sitewide level, it will do so at a slower rate than we are used to, making small yet subtle decreasing movements in your organic rankings however the search engine giants also pointed out that they expect that the new algorithm has impacted an estimated 2-3% of English language queries.

Speculation is high towards the reason that Google have decided to decrease the speed in which sites are impacted by the change with some discussion being focused towards the fact that this could be a step closer to Google delivering on their desire to making Google Panda a daily update process, however that seems to lack the chance to be viable at this time due to the data processing that would need to be completed on a daily basis and the speed at which it would need to process and take action on those findings.

With this being the latest confirmed Google Panda update it seems that this could be what those impacted in the previous roll out back in September 2014 will be given the chance to see a recovery from the dampening that they experienced, however it seems that could again be a slow release due to the length of time that Google claim the update will take.

Alongside the chance to see recovery for those that were hurt by the update last year, the fact that Google have confirmed the update means that it is highly likely that there will be a number of sites that fall under the actions taken by the algorithm to improve the search results and as the data pull for the assessment of your site was confirmed to have been drawn weeks ago, any changes made since that time are unlikely to deter actions if your site was at risk.

Bronco - Digital Marketing Agency
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