This week Google announced their real time search on Google – a scrolling real time box containing messages with the keyword(s) in. If you want an example you can look at the real time results for global warming. So everyone has been talking about how easy it is going to be to spam the hell out of this – which is kind of obvious really, although I’m sure they will be able to use some kind of clever coding to filter out the spam. But it only just dawned on me how much of a change this is.
Until now, many people and companies haven’t been taking Twitter that seriously, with very few businesses (except perhaps a few) signing up for a Twitter account. But what Google have just done will force these companies to get one and start engaging with the public. The reason? Well check out the Amazon query for a few minutes and I am sure you will see a complaint (aswell as around a hundred offers!) – if Amazon doesn’t respond, it would reflect badly upon them, take this one for example:
So I think the new real time results in Google are going to force companies to sign up to sites like Twitter and perhaps get a blog, also I believe it will encourage general users to sign up to Twitter – which is kind of funny since I’m sure Google’s new change will accelerate Twitter’s growth substantially!