Google AdWords Keyword Tool – The Difference Explained

by David W
Bronco - Digital Marketing Agency

If you’ve been following this blog you will have read the article last week entitled “Is Google AdWords Keyword Tool Now More Accurate?” you will already know there has been a change in the search volume displayed on the Google AdWords Keyword Tool.

Well Josh earlier pointed out this thread on the Google AdWords Support forums where this morning a Google Employee has explained the reason behind the difference in the numbers before and after the tool was updated.

“the previous version of the Keyword Tool provides search statistics based on search traffic and traffic from search partners, while the updated version of the Keyword Tool provides search statistics based on traffic only”

I’m quite pleased as this is what I thought was happening in the old keywords tool :smugface:

Now the next question is, does this include just traffic or traffic aswell?

Bronco - Digital Marketing Agency
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