Google says it needs to store search queries and gather information on online activity to improve its search results and to provide advertisers with correct billing information that shows that genuine users are clicking on online ads.
Microsoft does not record the IP address that identifies an individual computer when it logs search terms. Its Internet strategy relies on users logging into the Passport network that is linked to its popular Hotmail and Messenger services.
The company’s European Internet policy director, Thomas Myrup Kristensen, described the move as part of Microsoft’s commitment to privacy.
and just think about all those 3rd party trackers !!