Most of us understand the potential for good PR to help our business, but it can seem like scary territory to get into, don't you think?
Whether online or via more traditional media, PR can certainly help us spread the word about our businesses and why prospects should consider us. Some companies do such a great job of getting their name everywhere. Just look at Branson right now – I know it's an extreme example, but he has somehow managed to turn losing a huge rail contract into a PR story painting Virgin as the white knight, fighting to save the British transport system!
I was definitely somewhat nervous about PR until I met up with Andy Barr. Andy and his partner Jilly run 10 Yetis, a PR consultancy based in Gloucester. Andy and I have worked with mutual clients for a while, but then we started to talk and met up, and got into talking shop. We quickly realised that our businesses complement each other in many ways, but with barely any overlap. We're both experts in our own fields of promotion, and both keen to remain specialists and not dilute our offerings.
Anyone who knows me will know that once the seed of an idea has been sown in my mind it won't take long to flourish. After many conversations and idea sharing sessions we have formed what we're calling a strategic partnership to make the expertise of both companies available to all of our clients.
If that sounds a bit corporate then what we mean is that we'll work together for the good of our clients, cross referring knowledge and leads where relevant.
We'll stay separate. But be there for each other, and most importantly, we'll be there for you! Between us we'll share our teams, something like an exchange programme, designed to improve knowledge on both the SEO and PR fronts.
It didn't escape our notice either that Gloucester and Ripon are a good distance apart. That gives us both a new base to work from, helping the businesses grow for the good of our clients, and each other.
We're both experts in our own fields, but we acknowledge that there is a heck of a lot that both companies have already learned from working together, and we want to share those benefits with you.