This blog post serves as a guide – and shares a whole bunch of information and configuration advice with regards to taking your business international on Google. Sub Folders VS Sub Domains Firstly – do you have an internationally target-able domain name? Google only recognizes certain domain extensions as ‘international' so for example davidnaylor.co.uk, or bronco.co.uk is very unlikely to perform well on the international stage, you can see what domain names Google recognizes here.
Once you've figured that out, you also then have to consider whether to use your current or a new single domain VS having a domain for each country. We've created a table below explaining the advantages and disadvantages to each:Read It All