2014

Does Authorship Affect Rankings? A Rand Fishkin Study

by Craig Addyman

So as the title suggests, does Authorship have an affect on rankings? Here’s the experiment…

Take an unauthoritative blog (mine) and an authoritative blogger (Rand Fishkin) and see what happens. The Back Story In June 2012 I contacted Rand Fishkin of Moz and asked him if we could set up an interview, Rand being Rand, he accepted my offer and I fired over my questions and awaited his reply – after a few exchanges, I published the interview and although it did very well; driving lots of traffic and shares etc. it never really ranked very well, I assume because of lots of high profile blogs such as SEObook have interviewed him also. I don’t actually try to get my site to rank for anything specific but my Rand interview was something I have always kept an eye on, simply because I have always thought it was particularly good and it deserved to rank higher (bias much), I didn’t just throw him some questions, I really tried to do my homework and make it as insightful as possible.

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Backlink Clean Ups – Your Threats Are Empty So Drop Them!

by Alex Graves

With the day and age of backlink profile penalisation firmly in motion at the moment in terms of how Google are taking their battle for a better quality search engine to a whole new level, getting your backlink removal process correct is important, one email to the wrong people and

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Google Will Ignore ‘Click To Expand’ and Tabbed Content

by Alex Graves

Website owners have recently been reporting to have seen that content that had been placed into areas in which the content is made less intrusive to a user has been seen to be struggling to find its way into the index and it seems that during the latest Google Webmaster

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Negative SEO – The 800 Pound Gorilla

by Craig Addyman

There has been some talk lately of whether negative SEO exists or not – something that rears it head now and again. Google say it's incredibly rare, not sure how they’d know this but I guess it depends on how it’s defined? Link spamming, scraping etc. or even hacking cracking? Here's a

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