YouTube Market Google Wants Cash Back

Not wanting to put it’s viewers off Google haven’t been itching to fill YouTube up with adverts. Now though the pressure is on to try and claw back the large price paid for the well established online video machine.

Video overlay is the answer!

After loads of tests the new video ads will be launched in an entirely non-intrusive format of course. Will we notice them ? Well, yep I would have thought so.. taking up the bottom fifth of the screen and there for 10 seconds, but I guess you can close it. Don’t click on the Ad though or you’ll loose the video you were watching and the ad will play.

Content partners get the Google ad treatment first but with an expected $20 charge to advertisers for every 1,000 times the ad shows Google should be able to afford to buy yet more online giant’s soon.

Could this be the end of banner advertising?

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • Sphinn
  • Live
  • StumbleUpon
  • Facebook
  • Google
  • Reddit
  • Technorati
  • Mixx

6 Comments | Leave a comment »

  1. 1. Wicked Keemo | August 22nd 2007 @ 5:16 pm

    According to Google, you shouldn’t lose the video. It will just be paused
    while the ad is playing. When the ad’s finished playing, you can go back to where
    you left off on the original Youtube video.
    Not sure if it will “end banner advertising” but it will just take another
    percentage from it (just like text ads did).

  2. 2. Dylan Downhill | August 23rd 2007 @ 12:06 am

    It looks to be a better option than pre and post roll ads.

  3. 3. Richardb | August 23rd 2007 @ 3:05 pm
  4. 4. Richardb | August 23rd 2007 @ 3:06 pm

    Woops just seen your paid links post, sorry M8

  5. 5. Hypotheek | August 26th 2007 @ 8:03 am

    Damn google is going to be more bigger then before after it will be a succes. Where does this story end?

  6. 6. hypotheek | August 31st 2007 @ 11:21 am

    No i think it will not go so fast. Probabely google will be earning a great deal of money with this new feature, but the classic banner will stay for long time. If not for technical reasons than because competition can go below google prices.

Leave a Reply

required

required, hidden

+ Advertise Here