Yahoo to serve Google Ads
Yahoo is said to be in the final stages to carry search ads from Google. it’s report that the 2 week test which be limited to around 3% of the US traffic will be part of a test that could lead to a much bigger partnership.
this test is designed for the 2 sides to evaluate the potential revenue.
I really can’t see how this benefits the search industry, but maybe it’s part of a the master plan from Microsoft, I mean Microsoft is a veteran with it’s long-running anti-trust case and are well aware that competitors don’t win anti-trust case, Governments do !