Yahoo Google and Microsoft

by David Naylor
See Dave Speak SMX London

I really want to see the plus side of this as an advertiser but I can’t, other than that I can have the clients cancel their Yahoo accounts and just let Google serve the ads at a greater cost of course, well that’s how  Yahoo is going to make more money isn’t it ?

The way I read it is: That Yahoo will make an extra $250 million to $450 million in operating cash flow during the first 12 months, now it’s not by extra traffic, it’s by advertisers paying more per click and what if an advertiser like me has worked out that the CPA is different on different web properties, that Gmail, Youtube and ASK return poor results, where as Yahoo, Live and Google search don’t, at adChamps last Friday ( awesome it was, by the way ) Mary Berk spoke about quality, the way that I see it is that as a search engine you have 2 bites at that cherry, organic and paid, now I am not going to say that any of the 3  have organic fixed down to high quailty, but I believe that Live.com is getting more relevant in the Paid Ads in the US over Google.

So why is Live getting better ?  The noise in my head goes something like this, “just remember, they don’t need the money! “, and it’s true Microsoft as a company can keep testing and getting it right until they feel that the time is right to make money out of the project, I asked a few months ago why adcenter was not advertising on anything like XRank , the answer was simple, a smile and ” because we don’t have too ;) “, think Xbox are they making money on that yet ?

So, on Friday, I heard all the right things on where live and adcenter are going, I did get a feeling more “what a shame for Yahoo”, than “Fuck you Google”, I feel Microsoft wants to build a competitor to adwords, with the Google and Yahoo non merger, we lose another option to adwords.

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