Why We Switched to Partial Feeds
Just before Christmas Carps did an excellent post on the Content Pyramid, it went viral and picked up loads of traffic and views:
Which is great, until you check out the number of views and the number of clicks:
So through our Google Reader subscribers it got 46,705 views, but only 260 clicked through to our website. Now if we were running CPM banners in our feed then it would have been perfect! Sadly, we weren’t
We’ve been toying with the idea of monetising davidnaylor.co.uk and it was astounding at what a low click through it got, this works out as 0.56%! Unfortunately DaveN doesn’t have the option to put Google AdSense in his Feedburner feed because Google can’t seem to figure out how to link user accounts properly, so somehow DaveN has wound up being connected to an ex. employee’s account! So in order to monetise subscribers the only way is to get them to click through to the site and then click on ads. So we changed the blog to partial feeds, and the difference has been interesting. Let’s take DaveN’s recent post about Strikepoint for example:
It has had 446 views in Google Reader and 14 clicks – this is CTR of around 3.14% – which means by switching to the partial feed we’ve probably increased click through to the website by 561%! So if you ever wanted to argue for enabling partial feeds, then there is your evidence!