Why is mi.o2.ie Duplicating Our Content?
Like most things that happen here in the Bronco office, it all started with a SERP:
What’s going on there then? A quick investigation of mi.o2.ie shows some badly formatted HTML and an error message about O2′s mobile internet service. Predictably, the domain is listed as belonging to O2 Ireland. So why have they got a scraped version of one of our blog posts? There’s nothing particularly remarkable about that post (sorry Dave) over the others – so what happens if you change the URL?
I’ll cut a long story short and just explain the results – http://mi.o2.ie/www.anywhere.com/somepage will work and return the contents of www.anywhere.com/somepage. It’s even helpful enough to alter redirects (try http://mi.o2.ie/www.google.com) and rewrite any links on the page to keep you within the mi.o2.ie structure. Search engine crawlers must love that.
Ok, so maybe it’s not that useful. I wouldn’t be surprised if Google get a fair few PageRank requests through from O2 Ireland though.
At the time of writing, site:mi.o2.ie on Google returns “about 573,000″ results. Ouch. Does anyone know how long this has been running for?