what does “(not provided) keywords” really mean

by David Naylor
Bronco - Digital Marketing Agency

The online SEO community was up in arms after Google announced that signed-in  users would get the encrypted search results as standard on google.com, meaning that all the referring keyword data would be lost in any analytic package.

Short term, this is unlikely to cause a too much of an upset and most people are saying they are only seeing 2-3% of all searches coming through with the (not provided) keywords.

Personally, I'm seeing 2.57%  (not provided) keywords over the last few days, but then when I'm logged in I don't actually get the SSL search results, which made me think, how many people are?

So what I wanted to know was how many people visited my site that where logged into Google? I figured this would give me a better understanding of what was to come:

The results sent a small shiver down my back :

Bronco - Digital Marketing Agency
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