Website previews in Google

by Paul Carpenter
See Dave Speak SMX London

I’ve been off work ill (with terrible things) for a couple of days so I might be horrifically late in seeing this and basically be adding to my long list of personal embarrassments, but I’ve just happened on Google site previews in the SERPs – a nifty little feature available from a new magnifying glass icon next to each result.

I’m normally quite sceptical of interface gimmicks like this, but for some reason I feel warm and squishy about this. So sue me. While there’s going to be no direct SEO knock-on, it could focus attention on design as a factor in clickthrough rates.

Do Google ever stand still these days?

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