Everyone is starting to talk about Microsoft Gatineau, with good reason, it’s KICK ARSE AWESOME, ok it’s not the finished product yet, but it’s coming out a of alpha real soon, Not sure if i’m allowed to say what date ..
I give You Project Gatineau
click to enlarge
adCenter integration
Time on site
Funnel reporting
Demographic analysis including age and gender
Multi-report dashboard
Path reporting
Advanced visualizations
So why Choose Microsoft’s Gatineau
ok Google Analytics is pretty darn good and the interface is rocking, But Microsoft is going to give you reports and visualisations that you haven’t seen before and data about you visitors like age and gender, seriously you just can’t get that data in any other service. I’m not saying Bail on Google Analytics run them both side by side then choose.
DaveN
Added Joost has Built a Wordpress Gatineau Plugin
95 Comments
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1
20th July 2007 @ 18:08
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Jack what if it did, and told you more than google about those visitors.
Daven
20th July 2007 @ 18:11
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3
this is looking very nice, can’t wait to play with it myself
20th July 2007 @ 18:42
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4
“Demographic analysis including age and gender”
Even though that’s a wicked cool feature, how do they get that info….unless the person who comes across the site is logged in to their msn/hotmail/live/whatever account at the time they do the search. I mean what percentage of an average site’s visitors come from MSN??20th July 2007 @ 21:32
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Wicked Keemo, you would be surprised !
20th July 2007 @ 21:56
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Care to tell us how many of your visitors come from MSN Dave??
20th July 2007 @ 23:10
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Wicked Keemo, You don’t use any MS product ??
21st July 2007 @ 12:12
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I do. But what does that have to do with search? Alright, I know that Vista has MSN/Live as the default SE but I still manage to get the vast majority of my traffic from Google and Yahoo.
Or am I missing something here?21st July 2007 @ 13:36
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Keemo what he may mean is that the majority of people use at least one Microsoft service which records a persons details, hotmail, messenger, live etc. And so the age and gender in the analytics can be matched from that.
21st July 2007 @ 16:14
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Hmmmm…does it have anything to do with microsoft passports? That would be really evil….
21st July 2007 @ 16:31
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Dave,
Thanks for the post. There’s a little more information on Project Gatineau at my blog: http://www.liesdamnedlies.com.
Cheers,
Ian Thomas23rd July 2007 @ 07:17
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12
Interesting, looking forward to having a look at it! I wonder if Google is secretly planning some new features for Google Analytics that they will release simultaneously in an attempt to steal the thunder..
23rd July 2007 @ 09:52
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[...] about Gatineau couple of times before. You can view more screenshots at Dave Naylor’s blog, who had attended the Microsoft’s adChamps briefing in London and managed [...]
23rd July 2007 @ 12:49
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[...] Dave Naylor has posted the first verified screenshots of Microsoft codename “Gatineau”, the in-development web analytics service that has sounded great but been shrouded in secrecy. Take a look at his screenshots: [...]
23rd July 2007 @ 17:47
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[...] day. Apparently after an adChamps briefing in London, an attendee, Dave Naylor, got hold of some Gatineau screenshots and posted them. Then Ian Thomas, who is “responsible for bringing Microsoft’s new web analytics solution, [...]
23rd July 2007 @ 18:44
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[...] day. Apparently after an adChamps briefing in London, an attendee, Dave Naylor, got hold of some Gatineau screenshots and posted them. Then Ian Thomas, who is “responsible for bringing Microsoft’s new web analytics solution, [...]
23rd July 2007 @ 18:44
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17
[...] ve diğer istatistik servislerinden farklı olarak ”cinsiyet, yaş” listemesi de yapabiliyormuş. Bu konuda teoriler ortaya atabiliriz tabi ki. Topun başında Microsoft’un olduğunu [...]
23rd July 2007 @ 23:36
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18
I wonder if it’ll work on FireFox? [/snarkyRemark]
For me, it’s somewhat of a trust issue. I trust Google, more or less, not to be evil with my site stats - MS, not so much. I wonder how many others feel this way?
24th July 2007 @ 00:06
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19
Gosh, do you think people are stupid. This reads, smell and definitly is a PR ploy. Q: you cannot do this, A: wait and see. Just creating expectation disguised as real comments.
BTW If this comment gets posted then I might be wrong (though in any case take this page with a couple grains of salt).24th July 2007 @ 00:33
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[...] 之前我们提到代号“Gatineau”，微软站点统计服务将在夏季末推出，如今截图已经泄漏在网上了，并且大致介绍了一下Gatineau。知情人士表示此服务很快将开始Beta测试，但具体日期不可公开。 [...]
24th July 2007 @ 00:45
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21
[...] 參與這場研討會的Dave Naylor秀出了幾張Gatineau的畫面，得以一窺Gatineau的功能。 [...]
24th July 2007 @ 00:48
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[...] ????????Dave Naylor?????Gatineau????????Gatineau???? [...]
24th July 2007 @ 00:50
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23
It has pretty charts, it discriminates based on gender and other stereotypes (I’m assuming) and of course the math is all wrong (try adding 97%+187% … it doesn’t really work).
Lastly, it seems to be dumbed down with very little in the way of visitors vs. page hits and all the other vectors. I’m glad MS isn’t really able to process vast amounts of information like this. If they were, society would be in trouble.
24th July 2007 @ 01:20
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Way to leak information that wasn’t supposed to be out yet. Go you…
24th July 2007 @ 01:43
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[...] Apparently it exists. I’m not a big analytics guy so I don’t follow analytics news as closely as I should, but looks like MS has something in the works. It is covered here. [...]
24th July 2007 @ 04:44
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[...] of Microsoft’s Web analytics tool leaked to the Net” from ComputerWorld, and “Want to see Gatineau?” (screenshots available for perusal there) from Dave Naylor’s blog ‘Can’t [...]
24th July 2007 @ 06:17
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I’m not convinced. Google has had such a head start, seriously. No-one wants to trash all their historical data and start again…
And is it just me or are those 3D visualizations actually a crap way to view this? It’s linear data people…3D just makes it harder to see.
Lastly, I use GA for ecommerce/adwords correlation, so yeah. Hard to see Google saying “sweet, go ahead” for Microsoft to offer support for that in Gatineau. And again, I have over a year’s worth of history for most of my sites now (numbering in the low hundreds).
24th July 2007 @ 07:46
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28
These “advanced” visualizations aren’t my thing at all. Blame me old-fashioned, but I like to see how many visitors there was in any given day without tracking the graph using my finger or any other pointing device. Fancy 3D has it’s place and so has clear illustrative 2D graphs. Reinventin’ the wheel, if I may say.
24th July 2007 @ 08:09
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29
@Daniel I was at Adchamps Europe, where we had a Day with Microsoft engineers, on that day we covered IMO much bigger things that Gatineau, but we are under NDA for those, all I did was ask If the gatineau project was under NDA and it wasn’t, the same as AdExcellence was under NDA so I blogged that, there was so much cool information I just didn’t know where to start, I have other Non-NDA things i could blog about, but i worries that it would drag me into the NDA stuff so I said clear, Like I know the Date when gatineau goes live, but I think that’s covered By NDA.. lol
Added.. Microsoft won’t use me for PR anyway lol..
24th July 2007 @ 09:00
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[...] read more here: Details of Microsoft’s Web analytics tool leaked to the Net (Computer World) Want to see Gatineau? (Blog with screenshots of [...]
24th July 2007 @ 10:33
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[...] hat mit seinem Blogposting Microsoft Gatineau natürlich einen rockigen Linkbait - aber auch Informationen für alle, die wissen wollen, wie die [...]
24th July 2007 @ 11:53
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[...] Later than you’d think, they’re not presenting their own web analytics portal. [...]
24th July 2007 @ 12:29
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[...] Later than you’d think, they’re not presenting their own web analytics portal. [...]
24th July 2007 @ 12:29
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trust you make no evil company selling your data to whoever gives more while helping secret police to imprison goverment opponents
24th July 2007 @ 14:04
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[...] via Dave Nayler, who must have taken the screenshots while the Microsoft guys closed their eyes or at the time they [...]
24th July 2007 @ 16:35
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[...] ya lanzó la beta 1 de su paquete Microsoft Web Analytics; nombre código: Gatineau; y pese a que muchos usamos Google Analytics, u otras herramientas gratuitas Microsoft encontró en [...]
24th July 2007 @ 17:01
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What’s the point of the 3D graphics? Given that there’s only two dimensions of data for each series, adding a third only makes it harder to read. Quickly now, what’s the value for Friday under the last screenshot? Well, it seems to be halfway up that gray bar in the background. Now if I follow the gray bar around to the left and note where it wraps to the front, I can guess that it’s maybe around the 65,000 mark. If this graph were in 2D (yes, I see you can toggle it) I wouldn’t need to mentally translate for the third dimension and could simply line it up and make the same guess much more directly. What if there are three series in the graph and one of them gets obscured by the other two… do I now have to attempt to discern what the value is by squinting and hoping I can see through the semi-transparent shapes of the other series? This says “Look ma, we can do 3D!” but I fail to see where it adds any value.
24th July 2007 @ 17:04
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[...] est le nom de code du projet que va lancer Microsoft pour concurrencer Google Analytics. Les premières captures d’écrans de Gatineau viennent d’être révélées dernièrement. D’après Dave Naylor le produit n’est [...]
24th July 2007 @ 21:28
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gatineau.adcenter.microsoft.com/Gatineau/
25th July 2007 @ 01:47
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40
Why does Microsoft insist on creating something just to compete and grab some of the market share? I know it’s still just a beta but three-dimensional graphs have less meaning than simple two-dimensional ones. Look a the screenshot for male/female stats. All it reveals is that there are some vague differences. Actually determining what those differences are is impossible.
More widget-like options does not equal better software.
The biggest questions so far should be cost and USEFUL features. Google Analytics is free. If Gatineau isn’t free, why use it over Google? What does it do that Google Analytics does not?
25th July 2007 @ 03:37
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[...] He added some screencaps from the new platform (more on his post): [...]
25th July 2007 @ 03:44
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42
Follow up to my previous comment:
Regarding Windows Live ID, why does Microsoft insist on it so much? Passport failed so they renamed it to something more confusing. Now they’re going to try to use data from it in their stats? Seems too fishy. They claim that no personal information will be gathered and while that may be true, it’s not accurate by any means. The stats aren’t just about gender and age. They’re about gender and age of those who have a Windows Live account. Not everyone does so it’s not a true representation of the audience. It’s a meaningless segment of it.
James (#17) makes a great point about starting all over tracking stats. Why would someone want to ditch Google Analytics, for example, and start all over with Gatineau? Unless Google and Microsoft make some deal where they can import/export data between stats packages (like that’s going to happen…), why switch? It’s bad enough that it’s not possible to import stats into Google. To start all over again is too much of a hassle.
Blake K. (#21) makes some great points about the 3D aspects. I share your sentiments wholeheartedly.
25th July 2007 @ 03:45
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[...] of day. Apparently after an adChamps briefing in London, an attendee, Dave Naylor, got hold of some Gatineau screenshots and posted them. Then Ian Thomas, who is “responsible for bringing Microsoft’s new web analytics [...]
25th July 2007 @ 04:26
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[...] You’ve been reading about it for some time, Microsoft Gatineau, the new free Web Analytics tool from Microsoft and now the first screenshots have been made public by David Naylor. [...]
25th July 2007 @ 07:50
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[...] Gefunden bei David Naylor. [...]
25th July 2007 @ 08:24
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[...] David Naylor qui a récemment publié des aperçus de ce nouveau produit de Microsoft affirme la présence de nouvelles optionnalités d’audience des visiteurs de nos sites, comme leurs âges et leur sexe…! [...]
25th July 2007 @ 13:31
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[...] need to give you access to this important information first. Will it work with Firefox? Source: David Naylor(Bigger screens available), [...]
25th July 2007 @ 13:42
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[...] need to give you access to this important information first. Will it work with Firefox? Source: David Naylor(Bigger screens available), [...]
25th July 2007 @ 13:42
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[...] first images of Gatineau were leaked by Dave Naylor and below are the [...]
25th July 2007 @ 14:52
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[...] Microsoft’s web analytic tool, codenamed ‘Gatineau’ has leaked on the Internet. Dave Naylor has put it on the web after attending adChamps in London where he saw a demo of Gatineau there. [...]
25th July 2007 @ 14:54
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[...] Dave Naylor plugged some screenshots from the in-alpha Gatineau on his blog. He’s projecting a positive response for Gatineau once Microsoft loosens the chains a bit: Google Analytics is pretty darn good and the interface is rocking, But Microsoft is going to give you reports and visualisations that you haven’t seen before and data about you visitors like age and gender, seriously you just can’t get that data in any other service. [...]
25th July 2007 @ 19:54
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[...] of Google Analytics that is soon going into alpha. SEO blogger David Naylor has posted some early screen shots. Check them out. IMHO, the interface looks like cheesy PowerPoint 3-D graphics - not too [...]
25th July 2007 @ 20:06
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[...] Want to see Gatineau?, DaveN [...]
25th July 2007 @ 22:38
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[...] week David Naylor leaked some screen shots of Gatineau, the adCenter Web analytics tool which is said to be a project in competition to Google Analytics. [...]
26th July 2007 @ 12:03
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[...] [link] Microsoft heeft de buitenwereld een eerste blik gegeven op hun online statistiekdienst, genaamd “Gatineau”. Meest opvallend: gegevens over geslacht en leeftijd van bezoekers.Aan het eind van de zomer wordt een eerste beta verwacht. [...]
26th July 2007 @ 14:49
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[...] (MSFT) is setting up to fight it out with Google (GOOG) in the web analytics space, according to a post by web marketer David Naylor on his blog. Aside from being “KICK ARSE AWESOME” (his words), the product, called [...]
26th July 2007 @ 21:30
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I’m not sure what all the fuss is about the “leak” of Gatineau screen shots and “MS trying to catch up” as if this is a new product. Like most things Microsoft, it is not home grown. Go to http://www.deepemtrix.com to see the LiveStats product, from which MS is getting its inspiration. We have used LiveStats for several years and it’s a good product. The 3D graphs are not as difficult to use as you might think because they are “live” graphs. As you hover over them with the mouse they report the stats for that specific data point.
Basically. as far as I can see, Gatineau is not a new product, but an old one that will have new features (like the LiveID integration)
And the gatineau name? Probably a play on the DeepMetrix location. It’s a Quebec company…
27th July 2007 @ 03:24
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[...] è dovuto intervenire sul suo blog per commentare quello che David Naylor aveva postato su http://www.davidnaylor.co.uk/want-to-see-gatineau.html, ovvero le prime schermate “rubate” di [...]
27th July 2007 @ 09:59
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[...] David Naylor, que j’ai eu l’occasion de croiser sur le chan IRC de WebmasterRadio.fm, montre quelques captures d’écran du projet Gatineau. [...]
27th July 2007 @ 10:32
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I must say that looks pretty cool , cant wait to try out this thing , but can it compete with mint ?
27th July 2007 @ 11:51
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[...] Want to see Gatineau ? [...]
28th July 2007 @ 02:42
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[...] innovationweb.branchez-vous.com http://www.davidnaylor.co.uk/want-to-see-gatineau.html http://actu.abondance.com/2007/07/microsoft-veut-concurrencer-google.html Partager et [...]
28th July 2007 @ 18:44
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[...] Screenshots from DaveN [...]
29th July 2007 @ 09:40
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[...] Microsoft prépare un concurrent à Google Analytics : nom de code, Gatineau, [...]
29th July 2007 @ 12:55
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Is the reporting real time or delayed?
30th July 2007 @ 16:47
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[...] reporting, but this is out of the norm. I hope Microsoft’s new analytics program (codenamed Gatineu) comes out soon. I’d love to be able to stop feeding Google all my data. If it offers real [...]
30th July 2007 @ 16:56
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[...] informations - et plus particulièrement des captures d’écran - ont filtré récemment sur la prochaine sortie d’un outil de webanalyse concurrent de Google Analytics [...]
31st July 2007 @ 10:07
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[...] at a Microsoft briefing in London. Somehow he got a hold of some screen shots and published them on his blog. This prompted a blog response from Ian Thomas, a Microsoft rep involved in Gatineau’s [...]
31st July 2007 @ 17:54
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[...] Daten und 3-D Grafiken soll der eigene Dienst Google Analytics Konkurrenz machen. Wie Dave Naylor in seinem Blog berichtet, befindet sich das Programm derzeit noch im Alpha-Stadium, soll aber noch [...]
2nd August 2007 @ 09:17
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2nd August 2007 @ 20:36
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I am looking forward to any additional tool to use….this will end up just like the great PC vs. Mac debate with MicroSoft and Google though, everyone will pick a side except the few of us that will use both for what each one is good at and get the benefits from both….Why choose just one?
3rd August 2007 @ 23:42
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Ok, Like I said Dave, MSN Adcenter, adlabs and now this… watch out Google. MSN only needs the damn traffic.
8th August 2007 @ 16:39
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[...] Más imágenes y reacciones a Gatinaeu [...]
10th August 2007 @ 00:24
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[...] Naylor has leaked some screenshots of Project Gatineau. Ian had earlier suggested that Beta 1 of Gatineau will likely hit the web [...]
20th August 2007 @ 19:35
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[...] existen unos cuantos screenshots del proyecto por la [...]
22nd August 2007 @ 10:28
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[...] all NDA’d up, but as DaveN has already mentioned the demographic info, I think it’s safe for me to say that this data is [...]
22nd August 2007 @ 16:07
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[...] Dave Naylor plugged some screenshots from the in-alpha Gatineau on his blog. He’s projecting a positive response for Gatineau once Microsoft loosens the chains a bit: Google Analytics is pretty darn good and the interface is rocking, But Microsoft is going to give you reports and visualisations that you haven’t seen before and data about you visitors like age and gender, seriously you just can’t get that data in any other service. [...]
25th August 2007 @ 14:39
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Raw data about visitors and conversions is one thing but demographic data I am always suspicious of.
How accurate is the demographic data is my only question?
29th August 2007 @ 08:52
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[...] Analytics is just around the corner with screenshots being leaked out on the internet. Feel free to view the original post, or click on the screenshots below, [...]
31st August 2007 @ 05:09
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Gatineau is really a Microsoft buyout of DeepMetrix LiveStats. It’s been around long before Google Analytics. I wonder if they will enhance the DeepMetrix product or mess it up more… (For those interested, before DeepMetrix, it was Mediahouse Software.)
4th September 2007 @ 17:45
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Anyone know if there’s an API for this project? Thanks..
4th September 2007 @ 23:03
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As a Deepmetrix LiveStats user (the product Microsoft bought and based Gatineau on) I feel left out. No updates and no information at all since Microsoft came into the picture…
I hope they will continue the stand alone version. It is great, but needs some fixes/updates I believe Microsoft could do very well I they want to.
7th September 2007 @ 19:53
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[...] yer verilmiş ve diğer istatistik servislerinden farklı olarak ”cinsiyet, yaş” listemesi de yapabiliyormuş. Bu konuda teoriler ortaya atabiliriz tabi ki. Topun başında Microsoft’un olduğunu [...]
30th September 2007 @ 18:40
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I am currently using Livestats from Deepmetrix and am very happy with this product. Some months ago MIcrosoft announced that they had taken over Deepmetrix and that the Livestats product would not be supported after January 28, 2008. When do they think they are going to deliver Gatineau???? At the moment it is all vaporware.
5th October 2007 @ 09:27
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[...] Naylor showed off some screen shots while it was still in Alpha in July that were impressive. But Search Marketing Gurus stole the show with more specifics that [...]
30th October 2007 @ 01:22
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[...] Some posted interface screenshoots look intimidating, is this Silver Light sample application?via David Naylor Post [...]
30th October 2007 @ 15:28
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[...] capabilities to adCenter. There’s some old alpha screenshots and a whole heap of comments about using Gatineau from back in July when it was covered on DaveN’s blog. Back then Dave described it as, and [...]
31st October 2007 @ 15:13
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How exactly does it work out age, name and gender? It’d be great information, but how exactly does it get hold of the data in the first place?
31st October 2007 @ 17:23
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[...] tres meses pudimos ver las primeras imágenes de Gatineau, un producto que parecía ser la propuesta de Microsoft para hacerle frente a Google’s Analytics. [...]
1st November 2007 @ 15:08
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[...] Analytics that faced no competitors have now a reason to worry and the reason is Microsoft Gatineau. Its Beta version is open to the US [...]
4th November 2007 @ 16:23
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I think the product is going to work great. We have used DeepMetrix for years now and it has always provided a lot of information. With Microsoft purchasing DeepMetrix they already are starting with product in my opinion that is better and much more developed than Googles Analytics. Microsoft will fine tune, add features and end up with a superior product.
2nd January 2008 @ 21:33
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[...]ok Google Analytics is pretty darn good and the interface is rocking, But Microsoft is going to give you reports and visualisations that you haven’t seen before and data about you visitors like age and gender, seriously you just can’t get that data in any other service. I’m not saying Bail on Google Analytics run them both side by side then choose[...] awesome.
But do people realize how much power they give to both google and MS, while running this software?29th January 2008 @ 02:34
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[...] Naylor - who leaked the screenshots adds to this list: - adCenter integration - Time on site - Funnel reporting - Multi-report [...]
3rd March 2009 @ 07:06
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[...] Naylor - who leaked the screenshots adds to this list:- adCenter integration- Time on site- Funnel reporting- Multi-report dashboards- [...]
6th March 2009 @ 03:53
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Whatever became of Livestats / Gatineaux? Do you think MS might resurect this project under the Bing moniker?
29th June 2009 @ 09:30
Copyright © 2004 - 2009 David Naylor. All rights reserved |
Microsoft’s Gatineau won’t give me much info about my adwords spend so that’s going to limit its usefulness for me.