Vodafone Reputation Management Problem or Linkbait?

by David Naylor
Bronco - Digital Marketing Agency

Yesterday Vodafone found itself in a troublesome situation when its corporate Twitter account was posted to by what seems to be a disgruntled employee in its customer service department.

As soon as the message was posted Vodafone had hundreds of messages wondering if their account had been hacked and complaints about the content of the tweet. Of course lots of apologies then had to be distributed to all the offended people to try to save face, and apparently the employee has been suspended.

But in today's social media world … where does the line get drawn between not policing your corporate social media profiles properly and attempting to create some link bait. It seems that due to this unsolicitored tweet they have picked up an extra 800 followers (nice!)

Bronco - Digital Marketing Agency
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