Tracked Google Users Result In 10% Of Keyword Data Lost

by David Whitehouse
See Dave Speak SMX London

Following on from Dave’s experiment last week on (not provided) keywords – we decided to track logged in Google users on a site which gets a lot more traffic. Before I show you the results, here is the breakdown of the actual audience that visits this site, so you have some idea over how this might skew the results.

As you can see from the traffic stats above, it gets a reasonable amount of traffic – so we got some good results in a short space of time. There is an audience bias though, as shown below:

So we can see there are more women than men and they are mostly children – the household income doesn’t necessarily mean its the money earned by the kids! Anyways, without further a do, here is the break down of those who were logged into Google and those who weren’t:

The following pie chart is organic visits logged into Google (green), organic visits not logged into Google (blue) and all other traffic (grey), when taking the absolute figures of 5,985 organic visits logged in and 56,096 organic visits not logged in, it comes to around 10% of all organic visits will not display the keyword (for this website):

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