Track offline conversions in Google Analytics
The eggheads at Fresh Egg have been working on something pretty neat: phone call conversion tracking for Google Analytics. We haven’t seen the actual product yet but I’m already pretty excited and awaiting our beta login with bated breath. This gap in reporting is a constant thorn in the side of any stats junkie SEO who wants to know the ROI on every penny of marketing spend, and I’ve had the “wish we could track phone conversions” conversation with clients twice this week.
Hopefully it’ll be a product pitched at SEOs rather than enterprise marketing departments…if they’ve cracked this problem I’m sure the marketing departments of major companies will be just as interested as search professionals, but the former tend to have bigger budgets. Given a choice between supporting thousands of SEOs or a handful of big spending corporates I know who I’d choose, but hopefully Adam & Co. have other plans.
Ericson Smith 1580 days ago
http://www.newsfollow.comBeen there done that.
Back in the day when I worked at didit.com, we did phone call conversion tracking using our own analytics system.
There has gotta be an incentive for it for the visitor though, or they just wont tell you where they got that key piece of information they see on the website.
Daniel Mcskelly 1580 days ago
I think that’s the point…no visitor incentive is required, all they need to do is call and it’s tracked as an ecommerce event in Google Analytics.
Damian Finlay 1579 days ago
http://www.epiar.comGoogle announced this the other day through another company, Mongoose Metrics, on their Analytics blog. You can read more about it here:
http://analytics.blogspot.com/2009/02/two-cool-integrations-telephone-leads.html
Cheers…
Adam Stafford 1579 days ago
http://www.freshegg.comFrom what I know Mongoose isn’t applicable to the UK market.
Chis 1577 days ago
Looks like a good idea as long as the terms of the agreement are in favour of the customer and not the supplier i.e. you wouldn’t want to advertise a number for years on your website, that people would undoubtibly note in a diary, for you to loose or have to pay an extortionate fee to transfer when you end your agreement with the supplier.
AdInsight 1577 days ago
http://www.adinsight.euAdInsight already offers a call tracking solution catering for SEM’s and the enterprise market. It automatically changes the telephone number displayed on your website based on the referrer and injects conversion data into Google Analytics right down to the keyword level for both SEO and PPC.
Zhoog 1577 days ago
http://www.microsoft-analytics.comSounds pretty, cool. Will it be integrated with something like skype. Is it automated in any way? Are the users given a code they could use on the website for tracking the conversion?
AdInsight 1576 days ago
http://www.adinsight.euNo it does not integrate with Skype directly. The calls are simply forwarded to your existing business phone line, so if you’re using a Skype line then I suppose you could forward them to that.
As for the automation; yes AdInsight provides some js code which dynamically changes the number displayed on your website based on rules you create in AdInsight’s web interface. Then when someone calls a number the details are injected into Google Analytics so you can get true website conversion data.