Track offline conversions in Google Analytics

by Daniel Mcskelly
See Dave Speak SMX London

The eggheads at Fresh Egg have been working on something pretty neat: phone call conversion tracking for Google Analytics. We haven’t seen the actual product yet but I’m already pretty excited and awaiting our beta login with bated breath. This gap in reporting is a constant thorn in the side of any stats junkie SEO who wants to know the ROI on every penny of marketing spend, and I’ve had the “wish we could track phone conversions” conversation with clients twice this week.

Hopefully it’ll be a product pitched at SEOs rather than enterprise marketing departments…if they’ve cracked this problem I’m sure the marketing departments of major companies will be just as interested as search professionals, but the former tend to have bigger budgets. Given a choice between supporting thousands of SEOs or a handful of big spending corporates I know who I’d choose, but hopefully Adam & Co. have other plans.

Making your inbox more interesting
Looking to keep up to date, or find out those things we can’t mention on the blog? Then sign up to our semi-regular newsletter. Don’t worry, we won’t spam you.

8 Comments

Get in Touch

Things are better when they’re made simpler. That’s why the David Naylor blog is now just that; a blog. No sales pages, no contact form - just interesting* info about SEO.

If you’d like to find out more about the Digital Marketing services we do provide then head over to Bronco (our main company website) to get in touch.

Get in Touch Today * Interestingness not guaranteed
Part of the Bronco family