Top of Obama’s to-do list: SEO

by Daniel Mcskelly
See Dave Speak SMX London

The robots.txt file for whitehouse.gov ran to 2377 lines yesterday. As of today it reads:

User-agent: *
Disallow: /includes/

I guess Obama is more of a rel=”nofollow” guy :)

The Whitehouse Site also got a makeover, one minute after Obama took office. It’s as slick and appealing as the rest of the Obama web team’s output, and I can’t wait to see if their deft hand at webamization filters down to the wider US government over the next four years. It’ll also be interesting to see how Obama’s (hugely successful) use of social networking and other online tools will change political campaigning in future.

Someone needs to sort out a 301 from http://www.whitehouse.gov/news to an equivalent URL on the new site though. Schoolboy error.

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