The Big 3 Search Engines Gain Market Share In 2010

by David Whitehouse
Bronco - Digital Marketing Agency

Yesterday I did a blog post asking whether Bing have gained market share at the expense of Google. James Murray from Experian Hitwise contacted me and kindly supplied me with the past 12 months % share figures of the top 3 search engines, so I thought I would share the results with you all…

It appears that all 3 search engines (Bing, Google, Yahoo) have gained market share, at the expense of the little guys.

Google.com dropped market share by 42%, but this was regained by Google.co.uk which increased market share by 13.4%, meaning Google overall went from 80.45% market share to 83.99%, giving an increase in market share of 4.4%.

Bing increased market share from 3.61% to 4.31%, an increase of 19.4% – although they are low on market share, this is a brilliant increase, one which Microsoft should be proud of.

You can see the latest figures on Hitwise.

Here is the raw data in table format:

DATE www.google.co.uk www.google.com uk.search.yahoo.com www.bing.com Other
Dec-09 67.40% 13.05% 2.29% 3.61% 13.64%
Jan-10 67.55% 12.63% 2.26% 3.73% 13.82%
Feb-10 68.01% 12.00% 2.28% 3.64% 14.08%
Mar-10 71.89% 8.37% 2.25% 3.54% 13.95%
Apr-10 72.38% 7.94% 2.09% 3.49% 14.10%
May-10 76.06% 7.68% 2.32% 3.65% 10.28%
Jun-10 76.81% 7.93% 2.42% 3.78% 9.07%
Jul-10 76.28% 8.24% 2.60% 3.71% 9.18%
Aug-10 76.74% 8.70% 2.60% 3.58% 8.37%
Sep-10 78.68% 7.01% 2.43% 3.57% 8.31%
Oct-10 77.06% 7.18% 2.88% 3.78% 9.10%
Nov-10 75.97% 7.41% 3.40% 3.98% 9.24%
Dec-10 76.43% 7.55% 3.27% 4.31% 8.43%

I guess this settles the arguement once and for all, which search engine do you want to rank in? Google.com or Google.co.uk? As you can see, if you’re targeting the UK market, Google.co.uk should be your first priority.

Bronco - Digital Marketing Agency
Making your inbox more interesting
Looking to keep up to date, or find out those things we can’t mention on the blog? Then sign up to our semi-regular newsletter. Don’t worry, we won’t spam you.

4 Comments

Get in Touch

Things are better when they’re made simpler. That’s why the David Naylor blog is now just that; a blog. No sales pages, no contact form - just interesting* info about SEO.

If you’d like to find out more about the Digital Marketing services we do provide then head over to Bronco (our main company website) to get in touch.

Get in Touch Today * Interestingness not guaranteed
Part of the Bronco family