Text Link Ads Silver Bullet or Poisoned Chalice
well I’m back from SES New York.. and as the parties still rage on, I had time to think about Text link Ads.
I still see some sites ranking really well by just buying links via Text Link Ads, but more and more I’m seeing death and destruction, while confusion remains supreme and equality seems so far away what do you do?
In New York, for the first time I publicly said that “Buying Links just isn’t worth the risk”, in fact I even went as far to say it’s becoming the new blog spam in the internet world..
Buy expired domain with some Pagerank ( helps when buying links )
Buy 20 – 40 pages or so of quality content, around or near to the target subject.
Buy links, then 301 or cloak 301 to your spam site.
Just buy links for your competitor but don’t report them, just report the sites that are selling the Links, so that you keep your industry out of the Loop.
there are so many ways that buying link or selling links can get you busted, but here is the big thing EQUALITY you just don’t now who will take the bullet, from my experience it’s hit and miss..
They all seem to be holding their traffic, well most do
you might think I’m outing these guys, well that happened quite a few weeks ago when I had to do a site re-inclusion request, and yes if you have bought links or have bad links going to your site you better be able to prove what was bought and what was not and include them all in the reinclusion report. The difficult thing was that it was links that had been bought months before I was hired so even harder to trace back.
What was odd in my eyes was why didn’t these sites get the same treatment the client did .. he didn’t even rank for his own name ! We were lucky that we could find out what had happened and could fix it, with the help of Google and a lengthy report the site came back, but I see other industries that are still buying links and dominating the top slots.. so do we want to even up the playing field? Do we all log into our Google Webmaster consoles and start reporting. Buying links has never been so cheap and never been so risky…