SEO Archive

SEO Methodology For Yearly Events – Revisited

Today I have been looking into the most efficient way to be able to perform SEO on year related events such as the Grand National and the World Cup, or generally any event, competition or regular occurrence that you as a webmaster could look to target. This is not a secret formula that is going [...]

SEO: Theory in Action

Last Friday, if you searched for ‘SEO‘ on Google.co.uk, you wouldn’t have find us anywhere in the top 30 – we were hovering just outside. But today, depending on what version of the index you’re seeing, you’ll see us somewhere at either #10 – #11 as a result of this post. Continue Reading

SEO Explained in a Picture

Because everyone loves a diagram, right? Should be self-explanatory, but here’s the gen: if you don’t invest in content, you won’t get links. If you don’t get links you won’t get traffic – either through rankings or referrals. And if you don’t have traffic you don’t have any money to take as profit or invest [...]

“Content is King” is Bunkum

Apologies for the attention-grabbing title. Couldn’t resist. Everyone knows that people like content, right? And that Google makes sweet, dribbly love to sites with good content. You can’t sneeze without spraying a “content expert” who’ll tell you all about the importance of killer copywriting for ranking. I alluded the other day to a site I [...]

Link Building Techniques & Tips

Ever since I arrived here at Bronco (Britain’s brightest search engine marketing company – sign up today!)  it’s been bugging the hell out of me that this post on Dave’s blog  ranks for ‘link building’. Not that it’s atrocious or anything, but it’s titled as “top 20 tips” and stops after 4 and for that [...]

When the PageRank Toolbar Goes Dark…

Dave mentioned the other day that the day when public PageRank becomes a thing of the past is getting closer. I seem to recall the prospect as having been ‘just over the horizon’ for years now, but it’s still hanging in there. Having said that, the whole thing has been such a distorter of value [...]

11 Reasons Why You Don’t Need SEO [HT: Powazek]

OK, OK. Powazek is right. You don’t need SEO. Here’s why. Continue Reading All websites are built properly, with static URLs, good site architecture and usability at the forefront of their design in the first place. All web designers know how Google finds its way around a site and why some pages will carry more [...]

Are TV Ads the New Viral?

Blame that bloody meerkat. You can look forward to a host of comedic frontmen flooding your inbox and cropping up on Facebook as companies look to emulate the general idea of having something cute/furry/fat/Italian as a kind of irksome but friendly pitchman for whatever product they’re hawking. I’m looking at you, ‘Gio Compario’. Before the [...]

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