Subdomains root of all evil or wealth
- 21st Apr 2008
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- Google
Internet Marketing
after a meeting last week I decided that a client had enough reasons to start using sub-domains on a city level,
I still feel you have to be careful thou, take when google killed all the “uk.com” sub-domain websites, sites that used to rank for #3 fireworks (fireworks.uk.com) just died overnight, they went on and decided to rebrand and rebuild by the looks of it.
Then you had AVON that didn’t rank for avon because they where on avon.uk.com they do now of course, but while Google was killing the UK.com we had Craigslist doing this http://www.google.com/search?q=talent+gigs craigslist.org have 195 of the 200 listings in google is that right ? in fact they have had this market share since 7th July 2006 see looking for a talent gig
so what’s the opinion on sub-domains good or evil ?
Dave
3 Comments | Leave a comment »
I know there’s a lot of power in subdomains, but there only really effective if your a big site, if your small, it’s effectively the same as starting with a new site per subdomain.
Craiglist takes the piss big time! Monster and Ebay are other sites with subdomains.
subdomains are evil (or great if those rankings are yours)
he problem is not the use of subdomains, but the algorithm of Google which returns results irrelevant (?) [sorry for my engilsh, is not perfect]
We often look for powerful subdomains with a relevant url and then put a half decent site on them. A bit hit and miss as you say as sometimes they have been burned by previous abuse but if you get one that is not minging it can be diamond.