Just thought I would bring to your attention the new “start thinking soldier” advertising campaign by the British army – they’ve got some new computer game on there to try and attract people to join the British Army. The US Army did a similar thing a few years ago, it just so happened the game was rubbish – and the British army game is certainly no Call of Duty – basically its a series of scenarios that you can play out by choosing an option (I’m very disappointed – I was hoping to blast away some terrorists whilst Dave and Becky are out of the office)!  I’m also disappointed that out of the questions given me at the start “running away to fight another day” was not one of the options (I guess I wouldn’t cut it in the army).

Normally we have a bit of a laugh at the expense of these advertising campaigns (remember Nokia?) – they really should give the domain name, not tell people to search for the keyphrase!!! Anyways, for those of you who are wanting to have a go here is the link.

Update: I just wanted to give a quick update on this, personalisation by default came out later in 2009, if the campaign had run then it would have been more effective. If people typing in “start thinking soldier” were logged in though, then they would have likely had their search engine results personalised. For more explanation, please see Search “David Naylor” Online.