On Wednesday I will be heading back to Chelsea Football Club to speak at SMX London. As a Leeds United fan I used to go to Chelsea's ground many years ago for away matches, but lots has changed since those days
I'm speaking on a panel with the topic, "Is Link Building Still Crucial, Or a Waste Of Time & Money" so with all the Penguin speculation flying around it should be an interesting session. I'm in the session with Marcus Tober from SearchMetrics, as well as Tim Grice, Branded3 and Prashant Puri, AdLift, so come and catch the session which starts at 4.15pm on the SEO Track.
If you're wanting to catch up then I'll be around for a few hours after my session before I head back to sunny Yorkshire. Just a flying visit this time for me.