In a couple of weeks I’ll be heading over to Chicago to speak at SES on a few panels and sessions. Even though it is always really cold and windy in Chicago at this time of year its always proved to be a great conference to end the year on, so if you can get yourself there.

I will be speaking at SES Chicago on the following panels:

Monday 7^th Dec 10.30am

Mixed Media SERPs
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users?

Wednesday 9^th Dec 10.30am

PPC or SEO? The Ultimate Search Marketing Battle
Finally see which search marketing tactic is the most cost effective, PPC or SEO.
Watch these 2 Heavyweights battle it out trying to prove who has the bragging rights to the best marketing tactic. Join us for this no-holds barred session where the SEO proponents square off against the PPC evangelists. Look for tons of action in this bout.

Wednesday 9^th Dec 2.00pm

One Hour Express Clinic in the Expo Hall

Wednesday 9^th Dec 4.00pm

Black Hat, White Hat: Does it Really Matter Anymore?
Some say that “black hat” search marketers will do anything to gain a top ranking and others argue that even “white hat” marketers who embrace ethical search engine optimization practices are ultimately trying to game the search ranking system. Join us for a no-holds-barred Roundtable that will include an discussion of the relevancy of the black and white hat issues. You will hear veteran search engine marketers disclose some of their favourite search engine optimization and marketing tips, tricks, and secrets and there will be lots of time for dialogue and discussion.

Hope to see some of you there, and if you get a chance remember to stop and say Hi!