Social Media Snooping
The likes of Facebook and Myspace are well known but not always the first port of call for SEO clients seeking a wider web audience, this is surprising when you consider the likes of Microsoft, Coca -Cola and Sony invest millions if not billions of pounds in advertising on these sites.
Websites that promote sociability and actively incorporate it in their core are the way forward. Consumers tend to be social creatures and such networking sites can make brand presence enormous.
Sites which build on connections and friendship have the power to market products more effectively than ever previously thought possible. Large corporations are now going beyond demographic information to secure their target audience, trends and characteristics of users are all very well but brand leaders are certain to want much more information from their consumers for a highly personalised and on-target approach.