Social Media Consulting

what’s the going rate at the moment and how do you measure the success rate, I mean Social Media it’s so easy to game and yet again it’s so easy to mess up.

Is Social Media easy to measure, recently I had a client that had over a million extra visitors due to a social media campaign that cost us 50,000usd in fairness the client was happy with the traffic, but I wanted to know a little more, after all I get bonus on profit, so once the cost of the consultancy, production and implementation we are done 15K, and know after the campaign has ended we have 5 more back links, and sales have gone back to pretty much what they where before we started the whole social media game…

client still happy and thinks it was still a worth while punt, but won’t be doing it again anytime soon.

DaveN

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8 Comments | Leave a comment »

  1. 1. Mark | March 15th 2008 @ 2:58 pm

    Totally depends where you’re driving the traffic to and what you’re aiming to do? We normally use SM to grab links. On average we can get between 400-700 links for a successful SM campaign. (That costs £2k btw :))

  2. 2. Jaan Kanellis | March 15th 2008 @ 6:11 pm

    What about all the back links they may have gained because of this campaign. That is something that is also hard to measure.

  3. 3. Tom Ford | March 15th 2008 @ 7:21 pm

    Ahahahaha your client sounded like after cheating wife, explaining to his secretary, you know honey it was extraordinary, unforgettable… but we have to stop :)

    Sorry DaveN for analogy I could not resist :)

  4. 4. Fireblade | March 16th 2008 @ 10:38 am

    Only 5 backlinks on a 50k spend? So what was the profit on the exercise, the 15k ? What about a performance based fee structure, traffic, sales or profit? Whatever the client wants, they do it with SEO.

  5. 5. Paul | March 16th 2008 @ 11:46 am

    This post is now showing as 3rd in Google for “social media consulting” all the social media fellows will be having cows.

  6. 6. Neuro | March 18th 2008 @ 1:01 pm

    10k per link (hope they where very good ones) and a 50k capaign on just one area where do we get clinets like that :-)

    Sounds like the SM campaign worked great but it didnt convert - was it a pure flash site in the AKQA style ?

  7. 7. chris | March 18th 2008 @ 4:43 pm

    You charge 50,000usd for a top 10 list??! ;)

  8. 8. Pete W | March 19th 2008 @ 11:26 am

    Yeah we’ve got a client who wants the same. Just had a massive spike of traffic from an article on MSN. The traffic sucked, but they want more of the same.

    Clients, eh?

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