Social Media Consulting
what’s the going rate at the moment and how do you measure the success rate, I mean Social Media it’s so easy to game and yet again it’s so easy to mess up.
Is Social Media easy to measure, recently I had a client that had over a million extra visitors due to a social media campaign that cost us 50,000usd in fairness the client was happy with the traffic, but I wanted to know a little more, after all I get bonus on profit, so once the cost of the consultancy, production and implementation we are done 15K, and know after the campaign has ended we have 5 more back links, and sales have gone back to pretty much what they where before we started the whole social media game…
client still happy and thinks it was still a worth while punt, but won’t be doing it again anytime soon.
DaveN
Mark 1424 days ago
Totally depends where you’re driving the traffic to and what you’re aiming to do? We normally use SM to grab links. On average we can get between 400-700 links for a successful SM campaign. (That costs £2k btw
)
Jaan Kanellis 1424 days ago
http://www.jaankanellis.comWhat about all the back links they may have gained because of this campaign. That is something that is also hard to measure.
Tom Ford 1424 days ago
http://www.fragrantica.com/Ahahahaha your client sounded like after cheating wife, explaining to his secretary, you know honey it was extraordinary, unforgettable… but we have to stop
Sorry DaveN for analogy I could not resist
Fireblade 1424 days ago
Only 5 backlinks on a 50k spend? So what was the profit on the exercise, the 15k ? What about a performance based fee structure, traffic, sales or profit? Whatever the client wants, they do it with SEO.
Paul 1423 days ago
http://www.northsouthmedia.co.ukThis post is now showing as 3rd in Google for “social media consulting” all the social media fellows will be having cows.
Neuro 1421 days ago
http://hauntingthunder.wordpress.com/10k per link (hope they where very good ones) and a 50k capaign on just one area where do we get clinets like that
Sounds like the SM campaign worked great but it didnt convert – was it a pure flash site in the AKQA style ?
chris 1421 days ago
You charge 50,000usd for a top 10 list??!
Pete W 1420 days ago
http://www.crossdrivenlife.comYeah we’ve got a client who wants the same. Just had a massive spike of traffic from an article on MSN. The traffic sucked, but they want more of the same.
Clients, eh?
Justin Parks 1157 days ago
http://www.justinparks.comClients are insane. I honestly believe that the harder you try to convince, assure or educate them the more stubborn, idiotic and completely dumb they become.
Also the less they have or are capable of spending the more hassle they are.
Grats on a 50k campaign though, this coming year may not see many of them being available!