Social Media Consulting
- 15th Mar 2008
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- Social Networking
what’s the going rate at the moment and how do you measure the success rate, I mean Social Media it’s so easy to game and yet again it’s so easy to mess up.
Is Social Media easy to measure, recently I had a client that had over a million extra visitors due to a social media campaign that cost us 50,000usd in fairness the client was happy with the traffic, but I wanted to know a little more, after all I get bonus on profit, so once the cost of the consultancy, production and implementation we are done 15K, and know after the campaign has ended we have 5 more back links, and sales have gone back to pretty much what they where before we started the whole social media game…
client still happy and thinks it was still a worth while punt, but won’t be doing it again anytime soon.
DaveN
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Totally depends where you’re driving the traffic to and what you’re aiming to do? We normally use SM to grab links. On average we can get between 400-700 links for a successful SM campaign. (That costs £2k btw :))
What about all the back links they may have gained because of this campaign. That is something that is also hard to measure.
Ahahahaha your client sounded like after cheating wife, explaining to his secretary, you know honey it was extraordinary, unforgettable… but we have to stop :)
Sorry DaveN for analogy I could not resist :)
Only 5 backlinks on a 50k spend? So what was the profit on the exercise, the 15k ? What about a performance based fee structure, traffic, sales or profit? Whatever the client wants, they do it with SEO.
This post is now showing as 3rd in Google for “social media consulting” all the social media fellows will be having cows.
10k per link (hope they where very good ones) and a 50k capaign on just one area where do we get clinets like that :-)
Sounds like the SM campaign worked great but it didnt convert - was it a pure flash site in the AKQA style ?
You charge 50,000usd for a top 10 list??! ;)
Yeah we’ve got a client who wants the same. Just had a massive spike of traffic from an article on MSN. The traffic sucked, but they want more of the same.
Clients, eh?