Are we missing something here? Basically my PPC guy is trying to set up a monthly budget in Adwords to not necessarily be spread evenly over the month per day, but to be able to set a different spend budget to a different day of the week, without having to turn it up or down. Normally the campaigns that we have run in the past seem to have a fairly steady search pattern which allows for the budget to be set up per day as the same amount, but one of the latest campaigns needs to have a bigger chunk of the monthly budget being spent on a Mon /Tues & Weds after the weekend, with a little available on a Fri/Sat & Sunday.
In the Ad scheduler you can set the ads to show at a certain time of day, and now you can even set you chosen % CPC that you want to pay, but we can’t work out how we can easily assign a set budget to a set day. We have even had our new Google Adwords “Agency Relationship Manager” baffled.
Is there a solution?
8 Comments
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It seems the only solution is to create multiple campaigns for each day you want to run differently and the schedule the normal days around it… Not ideal.
Time for a tool that uses the Google Adwords API?
- 3
yeah .. one of Google’s solutions was to have 2 duplicate campaigns one running on Mon/Tues/Wed and the other for Fri/Sat/Sun .. but that just seemed too hard to manage properly.
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- 5
I second those emotions. No way to do it other than having multiple campaigns for each day of the week – which is pathetically unmanageable when you think about it. Although I suppose if it’s a small campaign it wouldn’t matter too much.
Maybe try lower the CPC percentage bids on the ‘off days’? Theoretically that should bump your quality score down and get less hits on those days. Not very scientific, I know…
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Oh god, how furious am I to come on here and find Carps beat me to the punch? Damn you Carpenter! Jeez…
But…yes, I agree with the above. Multiple campaigns is the way forward. Not that hard to manage as long as it’s not a huge campaign
P.S Don’t trust men that wear lipstick
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Adwords can become complex rather quickly and it is supremely difficult to use effectively
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I’m just setting up an adword campaign but i’m nervous about over spending! The daily budget you can set is really useful and doesn’t let you exceed your target.
-Adam
Hmm.. not to sure.
The first work around solution that jumped into my mind thought would be to put the big money key phrases into a separate campaign and set that to only run Mon, Tues and Wed leaving all the long tail phrases to totter along 24/7.