Update 23:00: It seems that we were on the money today with the newspaper links being the cause of Google handing down a link based penalty to Interflora : So I think we can close the whole Interflora debacle, read more on http://googlewebmastercentral.blogspot.co.uk/2013/02/a-reminder-about-selling-links.html ( If you’re wondering why I nofollowed the Google links it’s because [...]

If you work in the search marketing sector it’s been hard to miss the penalty that has been dumped on Interflora this week. Is was first noticed on Tuesday but it wasn’t until SearchMetrics was updated today that the true picture of the penalty starts to take shape when you see such a dramatic fall [...]

It has been a while since I have had the chance to be able to cover this subject and with continuing conversations surrounding whether SEO is dead or not, I felt that this was a great time to be able to highlight that SEO isn’t dying, it is simply taking another step through the evolution [...]

We got obsessed with referring domains over absolute number of backlinks a couple of years ago, so it’s kind of a pain when you want to look at anchor text percentages by referring domain instead of absolute number of backlinks. I love using Ahrefs, so I decided to see how flexible they could be by [...]

Following the apparent clamp down on software and tools that were using scraped data by Google, a number of SEO tools have been forced to withdraw their keywords tracking tools to the dismay of their users but in a move to keep on good terms with the search engine giants, the changes became a must [...]

We have recently been working closely with a client who received an Unnatural Link warning back in April 2012 and with their permission we felt it was useful to share the following information that may help others in a similar situation. When your website has been running since 2002 you’re more than likely going to [...]

Following the countless updates and warning messages that Google have sent out over the past 12 months, there have been a large number of website owners that have found themselves being placed under penalisation for actions that Google believe have violated their guidelines, resulting in the need to begin a large analysis and rework of [...]