Ok, I’m harping on again about SEO Reports my topic of the moment. A number of clients in recent weeks have required them for their new year’s SEO plans.

Having spent quite some time generating the reports DaveN looks through and explains to me some of the points need further details, in fact had I checked out the ranking deeply enough?

Id looked at the page titles and decided they needed cleaning up as they contained repeats and could be more relevant to the individual pages. I had however missed something very simple, that was the fact the sites pages ranked well for key terms already in there.

There were a number of product categories in the site which could be expanded out rather than changing existing page titles. Landing pages could be created for individual brands.

The moral of this story is check, double check and then check again. SEO reports for clients cannot be rushed, nor should they be. As SEO’s we have a responsibility to make the client’s web site perform.  Existing page ranks should be maintained if they are high enough….

I think its all to easy to get carried away in the Seo jargon and write a report that sounds good but in reality are not specific enough to the overall business objectives. Years of experience also count in these matters, as does thinking outside the box ( DAVEN)

Dan Horton

All to often here we see people worrying about their rankings on an almost daily basis, in my mind the more focus the client applies to concern over the serps detracts from them thinking about how to expand the site and make it an effective online resource with captivating content and ultimately bring in those sales.

In doing a number of SEO reports in the last week certain similarities have been occurring with websites that were constructed some time ago, perhaps without the search engines in mind.

At a pretty basic level sites lacked relevant content, whilst they were littered with keywords there were not really any calls to action on the pages. It was unclear what the websites were about, what product the person wanted to promote and indeed how easy it was to place an order.

I guess sometimes when you are so close up to a site you don’t really see the simple changes that need to be made.

The other thing I find when constructing an SEO report is that you could go on generating literally hundreds of pages of advice, what to do what not to do etc.  The key requirement when writing reports seems to be the ability to focus on areas that require immediate action and indeed the thing that I struggle with most which is consolidating advice down to steps that the client can follow in a concise fashion.

How are your report consolidation skills???

Dan Horton SEO